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You came up with an amazing product. You provide outstanding customer service. You go above and beyond for your clients. So, how do you let the world know all of this? “Check out our recent awards!” “We just got a five-star review on our app!!” “Our latest gadget has three compartments for easy storage!!!” “Stop by booth #117 where we’ll unveil our latest products!!!!”

Business is business, right? Actually, no, not really. I’ve worked for small businesses, mid-level companies, and global corporations so far in my career. And while each company has its own approach to “making the doughnuts,” I started to notice a few trends—like how smaller businesses manage to do more with less and how large corporations always invest in marketing. In fact, there’s a lot small businesses can learn from large corporations—take it from someone who has been on the inside of both environments.