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For years marketers have been obsessed with Millennials (and their wallets). I’ve read countless articles on what Millennials value, how they like to spend, what motivates their behaviors, etc. Then, when this generation started coming out of the malls and into the business world, the articles on “how best to work with Millennials” started making their way around the interwebs. As a Millennial myself, I’ve found all of these studies, articles, and posts fascinating. My age group was born in time unlike any other in history, and the affect of the rapid development of technology has had on our generation is remarkable.