Head Kick-Ass Copywriter and Strategist

Way back in 7th grade, my English teacher Mrs. Gildard told me I should be a writer – she was pretty smart, huh? There’s a lot of power in the written word, and I use it to tell stories and create an emotional connection with the reader.

Jansen Communications allows me to do that for you – companies and brands of all shapes and sizes. Since launching in 2009, my focus has been on creating fresh, to-the-point, and engaging copy that is rooted in serious marketing strategy. I take a very collaborative, transparent approach to all client engagements so my team can deliver impactful results.

When I am not hunched over my Mac, I hang out with my husband, kids, and friends. I love to snowboard, spend time on the beach, travel, cook up fantastic feasts, drink wine,  and laugh as much as possible.


Kick-Ass Senior Copywriter

Janine Lucus - Jansen Communications Senior Copywriter
In first grade, I wrote and “published” my first book for a school project. My best friend illustrated the story with scented markers, and together we bound the pages to a decorated cereal box cover.

I don’t remember if we got an “A” on our project, but I do remember deciding right then and there to be writer when I grew up.

Since those good ol’ elementary school days, I’ve been hard at work helping businesses increase engagement through the power of their words.

When I’m not writing, you can find me at a Barnes & Noble scoping out the new fiction or soaking up the sun on a California beach with my boyfriend, our dog, and a Kindle in tow.


Senior Copywriter and Strategist Extraordinaire

Marta Segal Block, Jansen Communications Senior Copywriter and Strategist


The first thing I remember wanting to do as a career was be a gas station attendant. I really liked the idea of getting to wear dirty clothes to work. Later of course I discovered that there really aren’t a lot of gas station attendant jobs out there. So I became a writer instead.

My first professional writing job was as a comedy/trivia writer for the popular CD-ROM game show, You Don’t Know Jack. Since then I’ve written about just about everything from chemistry to weddings in every format from print publishing to online content. I specialize in developing content strategy and creating engaging content for small businesses.

When I’m not writing you’ll probably find me in my minivan shuttling kids between activities. Being a writer and a mother may not be as romantic as the life I envisioned as a gas station attendant, but I do occasionally wear dirty clothes to work.


Senior Crazy-Good Copywriter

Terri Kaufman, Jansen Communications Senior Copywriter


I was the kid who put the elementary-school crossing guard on high alert, my nose stuck in a book even while the rest of me was in motion. Though I never got run over (well, not counting the motorcycle incident), I had plenty of other adventures in my life to fill a book or two. But somehow my fiction writing attempts never met my own high standards. So I pursued a communications career that always included writing – TV and video scripts, PR campaign materials, and now web and digital marketing content.

Things that make life meaningful for me are traveling with my husband, tasting new foods, and spending time with our grown sons. When I’m not working I’m often out walking my sweet Labradoodle, my nose to my iPhone. Some things never change.


Kick-Ass Social Media Strategist

Jessica Bates, Jansen Communications Social Media Strategist


I’ve been an avid reader and writer since I was a little kid. Over the years, that has developed into a passion for digital communications. When you combine that with a love of meeting new people and a commitment to making a positive difference in the world, I’m happiest when I’m curating digital content for your brand and interacting with your online community. But when I’m not Tweeting (or Facebooking, Instagramming, Snapchatting or blogging) you can usually find me with my husband and/or our cat out and about in Washington, DC.


Bad Ass Junior Copywriter

Emily Crookston, Jansen Communications Junior Copywriter


For as long as I can remember I’ve been obsessed with ideas and their expression. Whether I was arguing for the merits of “The Wizard of Oz” as the film critic for the First Grade Gazette or Plato’s ethical theories as a philosophy professor, I learned that there is power in being able to package messages for different audiences. Now, as a copywriter, I get to help clients find their voices and own their stories.  
I live for coffee shops that play good music to write to and desserts topped with *real* whipped cream. If I’m not writing, I’m most likely practicing classical yoga.