Disruption, revolution, change… these terms are commonly used by marketing and design firms when describing what needs to happen for your new marketing materials to work. Disruption sends the signal that you’ll benefit from new thinking and hopefully reach new audience members. For many organizations, however,...
Most people would agree that marketing’s primary purpose is generating leads at the top of a sales funnel. Marketing success is evaluated on the ROI of activities: the number of leads and qualified leads generated and how fast those conversions happen. What happens after that...
At its core, marketing is about successfully communicating. Though much of our communication in the 21st Century takes place in email and on social media, we still have marketing conversations on the phone, in person and via video calls. It’s critical to ensure those in-person...
This is a guest blog post from Dan Russell, CEO of Agency Golden. If you've ever seen Mad Men, Dan is a lot like Don Draper's tech-savvy twin. Old-school strategy, new-school tricks - and of course, great hair. Dan runs a marketing and advertising agency that...
Voice search is the latest trend to hit the internet, and if you are not prepared your business could suffer. What the heck is voice search? Voice search is a function that allows users to search the web using spoken commands rather than typing in a query. If...
This is a guest blog post from our friend Angie Dunnigan of aka Media Marketing. After 10 years in the corporate world, Angie decided to follow her dream of entrepreneurship and never looked back! Angie started aka Media Marketing to help small businesses build brand awareness,...