A few weeks ago, my friend Brad asked how to reach people who are unreachable – the busy business owners, the principals in large firms, the leaders who run multi-million dollar organizations. Marketing to the C-suite can seem like a mission impossible, I told him....
If you want your brand to stand out, adjectives and adverbs are not the first place to start. Don’t get me wrong – adjectives and adverbs aren’t bad. They can add delicious flavor to a sentence. But they are also overused – dare I say...
Marketing is all about building relationships. The first step on that journey is to create brand awareness. Once you do that, you have the golden opportunity to build a relationship so strong that you then create brand preference. I was reminded of this in a blog...
After an insanely busy month, I started catching up on my reading last week, and an article on engagement and usage of social media apps caught my eye. I used it as a jumping off point for two lists – which social media apps are...
As a professional copywriter, you’d think I’d be worried about AI bots like ChatGPT that can supposedly write as well as a human. I think its potential is over-hyped. And I’m not the only one. Last week, The Atlantic covered this topic. I think their staff...
A few weeks ago, I was out hiking with my dog Marley when I had the idea for this blog post. I figured there was data out there about why people read blog posts, marketing emails, and social media posts from brands. Please enjoy the...
Back in June, I wrote about some really terrible marketing I had been subjected to so far this year. Well guess what? The marketing mistakes just keep on comin’. I find no joy in pointing out others’ mistakes. We are all human, and we all mess...
I bet you didn’t know that print marketing has a mind-blowing ROI, did you? One of my clients is in the business, so I’ve written about it a few times. The numbers never fail to impress me. Consider these stats from DMR that are specific...
As the mom of two Gen Zers (my daughter is 20 and my son is 16), any article that mentions marketing to Gen Z catches my attention. Much has been written about how this generation is so different – but the same is said about...
One question we are often asked is how we capture our client’s voice and expertise so their brand voice and content sounds like them. The answer is probably more straightforward than you might think. But first, allow me to step on my favorite soapbox. Far too many...