If you’re like a lot of people, you have a slight panic attack when someone asks, “So … what do you do?” If an elevator pitch was easy to write and recite, you would repeat it in your sleep. What if you approached it differently?...
When the social media platform Threads launched on July 5, I was super excited to see an alternative to Twitter, er, X (I can’t stand Mark Zuckerberg, but Elon Musk really rubs me the wrong way). For two weeks, it seemed everyone was talking about Threads....
One of the fastest ways to correct web content mistakes is by using a tool like Yoast SEO. This Wordpress plug-in not only highlights mistakes, but it also tells you how to fix them. Why bother? Because it’ll make your content more readable and better...
One of the great conundrums in marketing is tracking a customer journey and figuring out what content they engaged with – and what made them convert from a prospect to a lead. The answer is often ambiguous – if you can track it at all....
If “doing marketing” always falls to the bottom of your to-do list, I have an idea for you. Actually, I have ten easy content marketing ideas that you can tackle anytime. These are all content marketing things that I do, so I know they are impactful....
A few months ago, my friend Ashlee (of A Squared Online) commented on one of my LinkedIn posts. “What’s the secret to writing really short copy – like for a billboard?” she asked. This article on how to write headlines is for her. And you. To...
Got limited time and money to invest in content marketing? Forget social media marketing. Instead, focus on blogging and email marketing. Does social media marketing even provide a ROI? To do social media marketing right, you need to pour time and resources into it. You need to...
Earlier this spring, a client asked this very question – how much website content builds trust and authority? Once I explained, it was quickly followed by, “Oh, so I really do need all this. OK!” This particular client needed content that brought their niche legal expertise...
Marketing is a lot of work. It requires time, brain power, and money, yet far too many companies (of all sizes) focus their marketing on acquiring new leads. It’s even more important to re-engage past clients and leads who never converted. The statistics back up this...
On a recent hike with my dog Marley, I started thinking about ways to improve email marketing. The number of emojis popping up in B2B email subject lines got me thinking. “They must improve open rates,” I thought. “But by how much?” Then I started wondering...