Sorry social media. Email marketing remains much more effective than you when it comes to driving purchases and delivering ROI. When it comes to answering the question how effective is email marketing, the answer is a resounding “YES!” These 10 stats say it all. Email trumps social...
I am regularly asked about how to choose social media networks for marketing. The answers are highly individual for each business, of course. (You knew this wasn’t going to be quick and easy!) So, the easiest way to tackle this is by looking at a few...
As we talk to our clients about marketing plans and project for 2018, inevitably the conversation comes back around to how effective is content marketing. Will blogging continue to help us get found online? Do people still download ebooks? Is all of this effort worthwhile? In...
I’m sure you’ve heard about using SMS text for marketing. And, like me, you probably ignored it. Well, I have reason to believe that text marketing is The Next Big Thing for small businesses. Just look at these numbers: Text is the most widely and...
I wish I could say there was one magic formula for social media marketing success. In the real world, it comes down to one thing: constant experimentation. Every month, we look at what works for our clients (and our own channels). We throw out the ideas...
A lot of consumer behavior can be explained by basic psychology of marketing principles. If you want to drive sales, here are the seven that can have the biggest impact on your business. (These marketing projects can also help). 1. Psychology of Color Color plays a critical...
Are trend and prediction listicles flooding your inbox? Same here, so I created my own specifically for small business owners. You may not be ready for, say, virtual reality, but these are the 10 biggest marketing trends that will affect small business owners as we...
Even though LinkedIn sometimes annoys me (why are company pages practically hidden?), it remains the best B2B marketing platform out there. Rip a page from our book, and put our favorite LinkedIn marketing tips to work for you. 1. Check it every day Do you check Facebook...
We're not just living in a mobile-first world. We're living in a mobile-first marketing world, too. And that's a big shift. Mobile devices forced us marketing and web development peeps to think differently about design and copy. We responded by creating these amazing mobile sites that...
You know you need to create content as part of your marketing strategy, but, Lord have mercy, it can be so hard to calculate ROI. If you’re wondering whether business blogging works or not, pull up a chair. I’ve got five reasons backed by some...