A human approach to content marketing begins and ends with being vulnerable. No, it is not the same thing as being weak. As Brene Brown says: "Vulnerability is the core, the heart, the center of meaningful human experiences…. What most of us fail to understand...
The brands and people who stand out on social media have a very clear visual brand. As soon as you glimpse their post, you know who it is. I am working on this for myself right now, so I turned to my friend Kaytie, a...
Less than two hours after I sent out our most recent email newsletter, a former client reached out. “I have been wanting to do a series of thought leadership articles, and your recent blog post reminded me to get going,” she wrote. “When can we...
Want to brush up on your business skillset? Mastering these 10 basic marketing skills can pay off with better brand awareness and a boost in leads and sales. The 10 basic marketing skills everyone needs to master Imagine you’re on a first date. You’ve heard a lot...
Covid-19 fatigue has set in. We are sick of reading about, worrying about and talking about it. The “we are all in this together” messages feel stale, and in some cases, inauthentic. Even though it’s still defining our lives, it is time to stop writing...
Last week, I wrote about what small retailers can do to survive the pandemic. This week, I’m turning the focus around and sharing what my small business is doing. I will be completely honest: When our lives screeched to a halt on March 13, I panicked....
To all the small retailers who have yet to move your sales online, this blog post is for you. Your small business makes our neighborhoods and communities special. Whether you are in the big city, a mid-size suburb or a small town, we need you to...
Now that you have tossed aside your editorial calendar, you might be struggling with creating relevant content during the pandemic. Start with these four ideas and see where they take you. 4 ideas for creating relevant content during the pandemic And by the way, none of these...
Now that we have settled into our new abnormal (thanks coronavirus), I have noticed a pattern among small business owners. A lot of them are refusing to sit on the sidelines and are tackling big marketing projects. I know, because we are working on those...
If you are struggling to adjust during this pandemic, I got your back. I pulled together some awesome advice on how to survive this crisis as a business owner or leader. It’s helped me, and I hope it helps you. Also, welcome to the club. Most...