Cracking the B2B Facebook marketing code may seem tough. I get that. But with a little effort and the right strategies in place, Facebook marketing can absolutely help you reach your goals. Before we dive in, I want to point out one very basic strategy that...
Marketing methods have changed a lot since the Internet took over our lives. They’ll keep changing, too. But like the few constants in this crazy world – death, taxes, drunks at Mardi Gras – it’s safe to say that this list of marketing rules will...
A ridiculous amount of content is being created and shared every day. Some of it is good, some of it sucks, and some of it is filled with outstanding ideas. If you want to rock social media, content curation is key. Why? One, you look brilliant by...
When it comes to the holidays, it sometimes feels like B2C companies – especially retailers and restaurants – have all the fun. After all, it is so much easier and sexier to create a holiday marketing campaign around sparkly party dresses and holiday-themed happy hours...
Social listening is really no different than in-person listening. It’s like walking into a party, approaching a group of people, listening to what they’re saying and then joining in with valuable insight or a question. Instead of doing it in-person though, you’re doing it online. Here’s...
The poor brochure. It gets picked up, glanced at and hastily discarded. It’s maligned for not being digital. It’s disfigured by enthusiastic graphic designers. And it’s often packed with way too much brochure copy. I feel so bad for it, I really do. I love a straightforward,...
Think about your favorite brand for a sec. I’m guessing you can easily recognize the brand – even without seeing the name. You recognize it by its logo, style, design, pattern, or color. It stands out – because the company behind it has created a...
We do a lot of blogging for our awesome clients here at Jansen Communications. Along the way, we have developed quite a few blogging tips to make our writing clearer, more impactful, more valuable, and more fun to read. Here's our top advice, compiled just for...
You don’t need to be a big, name-brand company to successfully use video. Any small business can use it, but many don’t. And that’s why you’re reading about video marketing for beginners. You want to get started, but you aren’t sure how. This blog post will...
There are so many easy marketing projects out there that are easily overlooked by small business owners. Understandable – we’re all busy! Let’s run through ten that can have a positive impact on your sales. 1. Set a manageable goal for each quarter It’s so easy to...