I talk a lot about clear, crisp and straightforward copywriting – but what does that look like? In honor of my kids’ first week of school, it’s time for a little lesson. This lesson comes courtesy of my son’s 8th grade Civics and Economics Honors teacher....
When you were busy working, you probably missed these big social media updates. Since they will affect your marketing strategy, let’s dive in! LinkedIn targeting: build a better ad Lookalike audiences have come to LinkedIn! Ok, they call it “Audience Expansion” but it’s the same thing. Create...
From what to put in your newsletter to how to grow your list, I get questions about email all the time. Today, let’s talk about one crazy-easy way to get better email marketing results. It’s not a big secret. You don’t need to be an expert...
During my travels around the Internet, I found this data-packed article on blogging. The author analyzed 912 million blog posts to understand how content format, word count and headlines affect social media shares and backlinks. I don’t know about you, but our clients want to get...
If you’re like me, you want high-quality, free stock photos to use in your blogs, email newsletters and on social media. Unfortunately, stock photos sites – both free and paid – have proliferated in the past five years. There used to be a handful; now there...
All of us marketers love to complain about Facebook and its constantly changing algorithms. If Facebook has mostly worked for your business, don’t give up on it yet. Facebook Messenger marketing might just be your saving grace. Here’s why: Messages sent via Facebook Messenger have an average...
In 2015, I learned a very hard lesson. I had already been in business for six years when I was scolded for not knowing what my marketing budget was. It made me feel like a fraud – especially since I own a marketing agency. I have...
When it comes to marketing, people are excited about the new - new platforms, new methods and new tools. You rarely hear about the old school marketing tactics that still work. Well, I was recently featured in this article on G2 in which I – and...
Every industry has bad actors who screw over clients. This is particularly true in marketing. I have heard some horror stories, most involving marketing companies who ghost clients. Some people are super sneaky – what we call “an eel in snake’s clothing” (h/t to Disney’s Robin...
It’s hard to be objective about your company’s website. Even if you didn’t write the content, you are too wrapped up in the company to take a cold, hard look at it. So … here are five ways to tell if your web content sucks. Your...