One of the reasons social media marketing is so powerful for small businesses is that it gets you in front of your target market and allows you to engage with them. However, if you don’t optimize social media accounts (for you or your company), your...
In honor of National Women’s Small Business Month, I reached out to the amazing and talented women in my network who not only own small businesses but are kicking ass and taking names. My ask was simple: “What is your best small business advice?” The...
Guest blogging is a super smart marketing strategy for most small businesses. Get published on quality blogs with loyal readers, and your visibility and reach will increase significantly. Plus, those high quality links back to your website can really help your SEO, making your small...
In our digital age, it is logical to think that print marketing is going the way of the fax machine. All of our music and photos are stored in the cloud. Apps help us run our lives. We communicate via text, email, and IM. Is...
On Monday morning, I was just finishing up a meeting with my accountant (who’s amazing, btw) at a Starbucks. In a mall. Which happens to be a super high-end mall. Like Rodeo Drive or Madison Avenue high end. Anyway, I stand up, turn, and what do...
Think it’s too early to start thinking about the holidays, let alone email marketing tips for the holidays? I hate to tell you (especially if you’re also mourning the end of summer), but people are starting their holiday shopping and planning now. In fact, a...
I get asked a variation of “What do copywriters do?” a lot. And you’d think that, since I’ve been a copywriter for so long, that it would be super easy to answer. It’s not. In fact, it’s almost like asking a pastry chef, “How do...
A one page website sounds so easy to create, doesn't it? After all, it's only one page! How hard can it be? In fact, it's super hard. Think about it - you only have a finite space in which to share your message and engage the...
Last year, I went way outside of my comfort zone and tested the waters of video marketing with my friend and partner-in-crime, Nicole Krug. Though I am most definitely not a wallflower, I was super nervous about posting videos on a public YouTube channel and...
A couple of years ago, I participated in a regular Twitter chat hosted by one of my clients, Groupon. I can’t emphasize enough what a great thought leadership tool it was for them. The questions were thought-provoking and the answers – contributed by those of us...