I absolutely love discovering cool, new tools that can help small business owners. Every day, as I fall down the Internet rabbit hole while researching blog posts and catching up on social media trends, I inevitably discover some new product or service. This time, however,...
Blogging is both an art and science, and frankly, it’s pretty difficult to master. If your blog is not living up to your expectations, keep reading. These seven critical tips for successful blogging should definitely help catapult you forward: Write like “you” Instead of censoring yourself when...
I still remember the first time I heard of someone using email. It was 1994. Prince, David Bowie, and Michael Jackson were alive and well. Hair styles and fashion trends were still recovering from the ‘80s. And I was finishing up my freshman year in...
Ever wonder what ideal social media marketing looks like? We’ve got the lowdown right here. Imagine this: A sad, abandoned social media account hangs out there in digital limbo. The account has been updated four times since 2011. If you’re very quiet, you can even...
Social media marketing. Those three little words tend to leave small business owners running for the hills. And you know what? I don’t blame you. It is so damn hard to keep up with social media marketing. It’s a beast that’s constantly changing, making it...
Stop me if these social media mistakes sound familiar: “I don’t have time to do social media and run my small business, so I’ll ask one of my employees to do it.” “My nephew is on all the social media networks – he can do social media for...
The Internet is littered with social media statistics that are completely irrelevant if you’re a small business in the US. “How interesting that 26% of social media users in the Philippines use Facebook! And … what am I supposed to do with that information?” Fear not....
I was simultaneously inspired and flabbergasted by one of our clients recently. She runs a successful small business and is an absolute joy to work with. Two weeks ago, I sent her an article to review but didn’t hear back for a few days (which...
Last month, I got to spend a few glorious days in Encinitas, CA. If you’ve ever been, you know that it’s incredibly sunny and laid-back and boasts one of the highest concentration of coffee shops, tattoo parlors, and juice bars in the world (that’s not...
A zillion technology years ago, aka, only a few calendar years ago, blog comments were da bomb. Every blogger, every brand, every small business owner chased them as if they were the pot o’ gold at the end of the rainbow. And in a way,...