A kick-ass call to action is key to the success of any marketing program. Once you have the message and offer nailed down, you’re not done. You still need to make sure your target market does something to move forward – preferably towards a purchase. Because...
My company acquired a small social media marketing agency on January 1 of this year. (Thank you, it is pretty great, but my god, it’s been so much work!) As I’ve talked to all these new clients, I have been fielding the same question over and...
In two days, I’ve had two conversations with potential clients about how to build thought leadership. If this is also one of your goals for 2019, here’s what I told them to do: How to build thought leadership This is not rocket science, which is why I...
Gearing up for a fabulous 2019? If you are, then one of the things you might be working on is a new sales presentation. This is such a great opportunity for you to shine, leave a lasting impression and convince a prospect that you are...
As I was writing my annual blog post about marketing trends that are most relevant to small businesses, I began to wonder about predictions from years past. Which past marketing trends evolved from a trend to a best practice, and which ones disappeared? I opened up...
I always laugh when I read marketing trend articles for the new year. So many of the supposed “new” trends are not new at all. In fact, I’ve found that only a small handful are. So I’ve rounded up the best content marketing trends for...
Have you been ignoring Facebook and/or Instagram Stories for marketing? Some new intel suggests that is a bad idea – because it’s the future. I was casually reading about Stories in this article, but I quickly sat up and started taking notes. The article is pretty...
I follow a bunch of marketing influencers and thought leaders; it’s how I keep learning and growing as a marketer. One of my favorites, Jeff Bullas, recently published a guest blog post on his site that was all about content promotion. These content marketing strategies...
A great company culture – however you define great – empowers employees, allows them to shine and rewards them for their achievements. Because employees know they are appreciated and valued, they are engaged. Engaged employees are happy and productive, which affects clients. Clients like working with...
There are 60 shopping days between now and Christmas – and you have 12 new Pinterest features to help your B2C business make the most of the holiday season. Three of the new features improve the shopping experience, which can impact your sales. The other...