Your challenge: In 140 characters or less (sometimes more, depending on the social platform) you need to explain who you are, what you do, why you do it—oh, and it wouldn't hurt to show a little flair. Got it? Okgo! Yeah, not so fast. Writing an about...
One of the hardest questions I ask my clients is, “What kind of tone of voice are we going for?” Their answer: [Long pause] “Um, I’m not really sure?” I really need to stop being so mean and just ask them to point me to websites they...
Writing a blog post is an awesome first step in getting your name, ideas, and expertise out there, so definitely pat yourself on the back when you hit "publish" on each and every blog post you write. (I do!) However, to get your website on the...
Raise your hand if you're busy. OK, yup, everyone raised their hand. I'm busy, you're busy, he's busy, she's busy, even grandma is busy! It's the society we live in - everyone is busy (not dogs or cats, though - they have mastered the art of chilling...
Last week, as I was taking the dog out for a walk, I found a clear plastic sleeve filled with rolled up flyers from local businesses chucked into my driveway. Now, aside from the fact that I had to (well, chose to) pull the flyers out...
This blog post is an excerpt from my first ebook, The Small Business Guide to Blogging, which will publish in March. Enjoy! Blogging is definitely as much science as it is art. Over the years, I have developed what I think is a foolproof blogging formula...
Journalists and TV producers are regular people. Shocking, I know. But if you are a small business owner who is looking for publicity, journalists, editors, columnists, and TV producers can seem like a very scary, rude, hard-to-reach bunch of people. Well, the good news is not only...
One of the biggest issues all small business owners run into is editing their own writing, so if you struggle with this, too, believe me when I say you are in very good company. Editing your own writing is tough for non-editors for two reasons: 1)...
I have no idea where I found the article, Consulting Tips from the Million Dollar Consultant: Forty Methods to Increase and/or Protect Fees (by Alan Weiss and Patricia Fripp), but I have had it saved on a Word doc for 4 1/2 years. I re-read...
Last Tuesday was a typical day for me. I had a couple of calls, cranked out a few projects for clients, met a long-time friend for lunch, worked out on the deck during the afternoon. It was a good day. But then I sat down to...