One of the best things about my job as a copywriter is writing for very different clients on a regular basis. As you can imagine, I learn a lot on the job – like these seven awesome things: 1. Fat Tails Are Not a Drink Before I...
Customer interviews are probably the smartest content you can add to your website or blog. These interviews allow customers to tell your company’s story to prospects—and help guide and encourage those prospects to purchase. If you aren’t already conducting customer interviews, now’s the time to start....
Last week, I did something super fun: I held office hours at the WeWork coworking space in Dupont Circle in Washington, DC. Not only did this pry me away from working solo at my dining room table for a few hours, but I got to...
Your challenge: In 140 characters or less (sometimes more, depending on the social platform) you need to explain who you are, what you do, why you do it—oh, and it wouldn't hurt to show a little flair. Got it? Okgo! Yeah, not so fast. Writing an about...
One of the hardest questions I ask my clients is, “What kind of tone of voice are we going for?” Their answer: [Long pause] “Um, I’m not really sure?” I really need to stop being so mean and just ask them to point me to websites they...
Writing a blog post is an awesome first step in getting your name, ideas, and expertise out there, so definitely pat yourself on the back when you hit "publish" on each and every blog post you write. (I do!) However, to get your website on the...
Raise your hand if you're busy. OK, yup, everyone raised their hand. I'm busy, you're busy, he's busy, she's busy, even grandma is busy! It's the society we live in - everyone is busy (not dogs or cats, though - they have mastered the art of chilling...
Last week, as I was taking the dog out for a walk, I found a clear plastic sleeve filled with rolled up flyers from local businesses chucked into my driveway. Now, aside from the fact that I had to (well, chose to) pull the flyers out...
This blog post is an excerpt from my first ebook, The Small Business Guide to Blogging, which will publish in March. Enjoy! Blogging is definitely as much science as it is art. Over the years, I have developed what I think is a foolproof blogging formula...