We're not just living in a mobile-first world. We're living in a mobile-first marketing world, too. And that's a big shift. Mobile devices forced us marketing and web development peeps to think differently about design and copy. We responded by creating these amazing mobile sites that...
You know you need to create content as part of your marketing strategy, but, Lord have mercy, it can be so hard to calculate ROI. If you’re wondering whether business blogging works or not, pull up a chair. I’ve got five reasons backed by some...
Let’s cut right to the chase. Yes, using content marketing to give away your expertise is a great idea up to a point (we’ll get to that in a sec). “But I’ve worked so hard to get here!” you might think. “Why would I want to...
If you’re putting together your first content strategy, you might be wondering what type of downloadable content is best for generating leads online. A lot of the answer lies with your target market. What will be most useful for them? Your goal is to create content...
If you’re struggling with how to effectively use Twitter for marketing, I get it. Twitter is like Times Square at rush hour: Chaos. It’s a jumbled mess of people and conversations and information. But it’s also a favorite channel of successful marketers and business owners because they...
How many times have you heard you need a content strategy? You probably think, “But I have a marketing plan already! Isn’t that enough?” Kind of! But not quite. A content strategy dives deeper to support lead generation. It organizes the content you have (or will create)...
Cracking the B2B Facebook marketing code may seem tough. I get that. But with a little effort and the right strategies in place, Facebook marketing can absolutely help you reach your goals. Before we dive in, I want to point out one very basic strategy that...
Marketing methods have changed a lot since the Internet took over our lives. They’ll keep changing, too. But like the few constants in this crazy world – death, taxes, drunks at Mardi Gras – it’s safe to say that this list of marketing rules will...
A ridiculous amount of content is being created and shared every day. Some of it is good, some of it sucks, and some of it is filled with outstanding ideas. If you want to rock social media, content curation is key. Why? One, you look brilliant by...
When it comes to the holidays, it sometimes feels like B2C companies – especially retailers and restaurants – have all the fun. After all, it is so much easier and sexier to create a holiday marketing campaign around sparkly party dresses and holiday-themed happy hours...