We do a lot of blogging for our awesome clients here at Jansen Communications. Along the way, we have developed quite a few blogging tips to make our writing clearer, more impactful, more valuable, and more fun to read. Here's our top advice, compiled just for...
You don’t need to be a big, name-brand company to successfully use video. Any small business can use it, but many don’t. And that’s why you’re reading about video marketing for beginners. You want to get started, but you aren’t sure how. This blog post will...
There are so many easy marketing projects out there that are easily overlooked by small business owners. Understandable – we’re all busy! Let’s run through ten that can have a positive impact on your sales. 1. Set a manageable goal for each quarter It’s so easy to...
If you are just getting started with your small business, you need a basic marketing strategy that is straightforward and avoids all the bells and whistles. There’s plenty of time for fancy strategy down the road. Right now, you just need to get on the...
You know how you can’t judge a book by its cover? The worst marketing agency I ever heard of was hiding behind a very sleek façade. This story still makes me shudder. An attorney had spent $30,000 in six months on a search engine optimization strategy...
Quick, easy, direct, useful, simple, valuable, now. These are all great words, and they’re ones you probably already use in your marketing copy. But if you want your headlines and calls-to-action to really stand out, you need power words. I curated the list below from this...
It drives me nuts to hear small business owners say, “I can’t be bothered with blogging.” OMG people. I’m not just saying this because I love blogging or because we offer blogging services, but because it’s true: blogging can grow your small business. Here’s how: 1. Blogging...
Twitter chats are an often-overlooked social media marketing strategy, which is a shame. They can be super fun and worthwhile – if you approach it with the right mindset. A couple of weeks ago I guest hosted the always awesome #BizHeroes Twitter chat. My chat’s topic?...
We’re nearly halfway through 2017, so you’re probably wondering why I’m writing about social media marketing trends now. Well, trends don’t only pop up in December or January. Trends can start – and gain steam – any time of the year. Here are eight social media...
You might be wondering whether Pinterest marketing should even be part of your overall marketing strategy. Well, the answer is yes if: You want to reach Millennials and Gen Xers You want to reach households with incomes of $50k or higher You want to increase...