Love to get the inside scoop on what the experts use? Me too, which is why I put together this list of marketing tools that my team and I can’t live without. I didn’t do this to toot my own horn. (“Ooh, look how smart Monika...
Have you ever considered using A/B testing? And have you thought, “Man, that sounds like too much work. Why bother?” Listen, I get it. Small businesses owners are too busy, and we really don’t want to add anything else to our plates (and yes, that includes...
Want to learn how to write marketing copy that not only kicks ass but helps your business grow? Fabulous, because that’s what we’re talking about today. Before we dive in, I want to warn you that writing awesome marketing copy is really hard. Even if you’re a...
“How much does social media marketing cost?” was first presented in a Facebook Live broadcast. You can find the recording here. Before we can dive in and answer the burning question on everyone's mind, "How much does social media marketing cost?", we have to dispel...
So you’re ready to start a blog, but you have no idea what to do first? No problem – this blog post will guide you through the steps you need to take to get started. And also – congrats! A blog can have a potentially...
Yesterday, I did my first Facebook Live, and I am here to tell you that it was one of the smartest marketing moves I have ever made. In this post, I’m going tell you why – and what I learned from the experience. Just a note...
How many emails do you get every day? Tons, right? And how many do you actually open? Let me guess: A tiny fraction of the relentless tsunami that floods your inbox. The ones that you do open probably have something to do with email subject lines. (And...
Last week, I met my friend Dave for coffee. Dave is a serial entrepreneur. He’s smart, funny, personable … and he has a great story. He’s been through the wringer – not once, but several times. And each time life has knocked him sideways, he’s...
I was just scrolling through my LinkedIn feed and stopped dead in my tracks (er, scroll). Someone in my network named Andrew left a comment on a sponsored post (aka, ad). In this comment, he helpfully pointed out to a big database marketing company that their...
Before we get into emails that increase sales, a story. Since I was a teenager, I’ve laced up my sneakers and headed out for a daily 30-minute walk. For me, it’s the ideal way to start the day. I let my mind wander, listen to the...