There are so many examples of amazing taglines out there. “Just do it” from Nike and “It’s everywhere you want to be” from Visa are two of my favorites. We could talk about awesome taglines all day. So let’s talk about a tagline that sucks...
Do you love your company’s about page? Does it help you close the sale and win new clients? Yes, no, maybe so? I started thinking about the importance of the about page on Monday. I was talking to my friend Brian about the sales process, and...
Yesterday I was talking to a prospective client about her blog – and it ended up turning into a brief tutorial on how to optimize your blog for search. It all started with an innocent question. “What would you do differently?” she asked. Oh my gosh,...
What are your business goals for 2017? Double revenue, open a second location, add a new service or product line? Whatever your goals are, this is the perfect time to start on some marketing projects that can help you find and convert leads and generally...
Want to know what marketing experts read? Below are the blogs my team and I rely on to keep up-to-date on trends, new social media platforms, and effective tactics. Think of this as your marketing reading list – I’m sure you’ll find it as useful...
Remember the show “Mythbusters”? It seems like they covered every single crazy topic out there, but as far as I know, they never covered social media marketing myths. Well, today I’m going to do some myth busting of my own. It might not involve a fake...
It’s that time of year when predictions, trends, and hot/not lists start proliferating like Santa hats. Never one to miss out on a party, we’re jumping in with our own list of four big marketing trends for 2017 that we’re watching. But before we get there,...
Blink – and before you know it, we’ll be swigging champagne on New Year’s Eve. Get ready for 2017 now so you can start kicking ass on social media as soon as the new year hits. Here are 10 things to do for your best-ever 2017...
If you’ve had it up to here with trying to do everything and be everything for your small business, you’re not alone. It is impossible, and really, there’s no reason to be a super hero. Need a solution? Start by making a list of all the...
“I have no time to blog, let alone time to find great new blog topics to write about.” – B.K. On the top ten list of things small businesses have no time for, blogging pretty much comes in at number one. Though one of our clients...