What are your business goals for 2017? Double revenue, open a second location, add a new service or product line? Whatever your goals are, this is the perfect time to start on some marketing projects that can help you find and convert leads and generally...
Want to know what marketing experts read? Below are the blogs my team and I rely on to keep up-to-date on trends, new social media platforms, and effective tactics. Think of this as your marketing reading list – I’m sure you’ll find it as useful...
Remember the show “Mythbusters”? It seems like they covered every single crazy topic out there, but as far as I know, they never covered social media marketing myths. Well, today I’m going to do some myth busting of my own. It might not involve a fake...
It’s that time of year when predictions, trends, and hot/not lists start proliferating like Santa hats. Never one to miss out on a party, we’re jumping in with our own list of four big marketing trends for 2017 that we’re watching. But before we get there,...
Blink – and before you know it, we’ll be swigging champagne on New Year’s Eve. Get ready for 2017 now so you can start kicking ass on social media as soon as the new year hits. Here are 10 things to do for your best-ever 2017...
If you’ve had it up to here with trying to do everything and be everything for your small business, you’re not alone. It is impossible, and really, there’s no reason to be a super hero. Need a solution? Start by making a list of all the...
“I have no time to blog, let alone time to find great new blog topics to write about.” – B.K. On the top ten list of things small businesses have no time for, blogging pretty much comes in at number one. Though one of our clients...
If you're struggling to convert prospects into clients, it could be that your sales copy simply needs a little tweak here and a little adjustment there. I'll tell you how - keep reading! But first, a story. This past summer, Nicole Krug from SocialLight and I got...
While you’ve been busy working head-down on your small business, we’ve been making some big changes here at Jansen Communications that will help your small business grow. Let’s dive in, shall we? Change 1: We’re focusing on results - not just copywriting You know Jansen Communications as...
One of the reasons social media marketing is so powerful for small businesses is that it gets you in front of your target market and allows you to engage with them. However, if you don’t optimize social media accounts (for you or your company), your...