Last year, I went way outside of my comfort zone and tested the waters of video marketing with my friend and partner-in-crime, Nicole Krug. Though I am most definitely not a wallflower, I was super nervous about posting videos on a public YouTube channel and...
A couple of years ago, I participated in a regular Twitter chat hosted by one of my clients, Groupon. I can’t emphasize enough what a great thought leadership tool it was for them. The questions were thought-provoking and the answers – contributed by those of us...
Can something that sounds boring really turbocharge your small business? When we’re talking about content strategy, the answer is a big, fat, enthusiastic yes. But first, a story. Let’s imagine it’s a big summer holiday weekend. Your entire family and most of your friends are eagerly awaiting the...
One of the things we preach here at Jansen Communications is the importance of a detailed editorial calendar. Yeah, I know – sounds so boring. Why bother when you have a zillion other things going on? I mean, you can just write great stuff as it...
Understanding the key to driving word of mouth advertising can help you grow your business exponentially. Last week, I was working with a new client on her company’s top-level brand messaging – including her elevator pitch and value proposition – and realized just how important they are to...
You've been hearing it for years now. Social media for small business can be a game changer. It can have a huge impact on your growth and success. It is the best way to reach your audience. It is where your audience is - so...
I absolutely love discovering cool, new tools that can help small business owners. Every day, as I fall down the Internet rabbit hole while researching blog posts and catching up on social media trends, I inevitably discover some new product or service. This time, however,...
Blogging is both an art and science, and frankly, it’s pretty difficult to master. If your blog is not living up to your expectations, keep reading. These seven critical tips for successful blogging should definitely help catapult you forward: Write like “you” Instead of censoring yourself when...
I still remember the first time I heard of someone using email. It was 1994. Prince, David Bowie, and Michael Jackson were alive and well. Hair styles and fashion trends were still recovering from the ‘80s. And I was finishing up my freshman year in...
Ever wonder what ideal social media marketing looks like? We’ve got the lowdown right here. Imagine this: A sad, abandoned social media account hangs out there in digital limbo. The account has been updated four times since 2011. If you’re very quiet, you can even...