Social media marketing. Those three little words tend to leave small business owners running for the hills. And you know what? I don’t blame you. It is so damn hard to keep up with social media marketing. It’s a beast that’s constantly changing, making it...
Stop me if these social media mistakes sound familiar: “I don’t have time to do social media and run my small business, so I’ll ask one of my employees to do it.” “My nephew is on all the social media networks – he can do social media for...
The Internet is littered with social media statistics that are completely irrelevant if you’re a small business in the US. “How interesting that 26% of social media users in the Philippines use Facebook! And … what am I supposed to do with that information?” Fear not....
I was simultaneously inspired and flabbergasted by one of our clients recently. She runs a successful small business and is an absolute joy to work with. Two weeks ago, I sent her an article to review but didn’t hear back for a few days (which...
Last month, I got to spend a few glorious days in Encinitas, CA. If you’ve ever been, you know that it’s incredibly sunny and laid-back and boasts one of the highest concentration of coffee shops, tattoo parlors, and juice bars in the world (that’s not...
A zillion technology years ago, aka, only a few calendar years ago, blog comments were da bomb. Every blogger, every brand, every small business owner chased them as if they were the pot o’ gold at the end of the rainbow. And in a way,...
A couple of weeks ago, one of my friends posted a quick question on Facebook: “I need a new dermatologist. Does anyone have a recommendation?” Yup, absolutely, I thought—my dermatologist! I figured it would be easy to just look up the dermatologist’s website and post...
Imagine facing an armed madman who has a hostage in a headlock and is threatening to kill himself and everyone in the room. With your heart pounding and thoughts racing, you need to appear calm, collected, in control, and even a little friendly. From there...
Blog categories and tags are probably the most misunderstood and abused element on any website. That’s very bad, which we’ll get into later. First, a story. When I was a few months into blogging for one of my favorite clients, I finally convinced them to let...