Blog categories and tags are probably the most misunderstood and abused element on any website. That’s very bad, which we’ll get into later. First, a story. When I was a few months into blogging for one of my favorite clients, I finally convinced them to let...
I grew my business by going to lots and lots of networking events. During that time, I learned five basic rules about how to stand out at a networking event. When I do attend events now (like, once every few months), I pull these tricks...
An interesting controversy popped up on Instagram a few months ago. I follow Josh Ostrovsky (@thefatjewish), a crass, over-the-top (and hilarious) insta-celeb who posts funny memes and photos on a daily basis. Back at the end of August, he landed in hot water when he...
Here's a story about what happens when you stop marketing. Warning: It ain't pretty. In fact, it's downright ugly. A couple of weeks ago, I got an email from a lovely client – easy to work with, appreciative, kind, respectful, responsive – with some bad news....
When I first started working with Jansen Communications (JC), I thought all I needed was my trusty laptop in order to get all my work done. Yeah, I was wayyyy off. I now heavily rely on a bunch of technology—tools and apps—to get me through my...
In July, Janine suggested we try out Persicope. My initial reaction was, “Sure!” It was brand new, and I hadn’t even considered using it, let alone using it for marketing. The more I thought about it, though, the more nervous I got. “Live video! Ohmygod....
Just when you think you’re on all the social networks that matter, new ones appear seemingly overnight. In fact, over the past couple of years, while I was happily socializing on Facebook and Instagram, plenty of brand new networks were brewing. Now that I’m well acquainted with...
Are you scared of social media marketing? Well, you’re in good company, because many small business owners I have spoken with view it warily. You know you need to do it, but…. You don’t know where to start. You don’t have time. You don’t understand it....
I listen to A LOT of Copyblogger podcasts. Their advice has improved my copywriting over the past eight years and I’m thankful for every bit of information I’ve absorbed. One of the things I’ve heard them say several times throughout many different topics is: “Be...
New Client: “What do I need to know about how ghostwriting works? I mean, how do you make sure the blog posts you write for me sounds like me and not like you? Oh, and how do you write about my business when you don’t...