Last week, as I was taking the dog out for a walk, I found a clear plastic sleeve filled with rolled up flyers from local businesses chucked into my driveway. Now, aside from the fact that I had to (well, chose to) pull the flyers out...
This blog post is an excerpt from my first ebook, The Small Business Guide to Blogging, which will publish in March. Enjoy! Blogging is definitely as much science as it is art. Over the years, I have developed what I think is a foolproof blogging formula...
Journalists and TV producers are regular people. Shocking, I know. But if you are a small business owner who is looking for publicity, journalists, editors, columnists, and TV producers can seem like a very scary, rude, hard-to-reach bunch of people. Well, the good news is not only...
One of the biggest issues all small business owners run into is editing their own writing, so if you struggle with this, too, believe me when I say you are in very good company. Editing your own writing is tough for non-editors for two reasons: 1)...
I have no idea where I found the article, Consulting Tips from the Million Dollar Consultant: Forty Methods to Increase and/or Protect Fees (by Alan Weiss and Patricia Fripp), but I have had it saved on a Word doc for 4 1/2 years. I re-read...
Last Tuesday was a typical day for me. I had a couple of calls, cranked out a few projects for clients, met a long-time friend for lunch, worked out on the deck during the afternoon. It was a good day. But then I sat down to...
I am about to confess something absolutely ridiculous to you. Don't laugh. (Or don't laugh so loudly that I can hear you.) Sending out my first monthly newsletter has me paralyzed. I mean, how ridiculous is that? I write newsletters and emails for clients all the time, yet...
One of my copywriters here at Jansen Communications asked me earlier this summer for advice on how to break into freelance copywriting – specifically, how to make the switch from a full-time job to the crazy, sometimes frustrating, but very rewarding world of freelancing. If...
A couple of months ago, I had an epiphany. I had edited my fair share of bios over the years, which generally went like this: Current job title, past job title and duties, and more past job titles and duties. List education and maybe some awards...
Summer is my favorite season hands-down. I love the long days, working outside on the deck, dining al fresco, hanging at the pool, escaping for a fabulous vacation. But ...