When new “work” friends ask me about my business, I am invariably asked how I get clients. I always feel super lucky to respond, “Referrals. I have an awesome network.” Even better: I don’t attend networking events anymore. Better than that: People tell me they’ve heard my...
Eons ago, I took time out from the corporate world to be a personal chef. Yup, it was a pretty cool job. Yup, I am a really good cook. Yup, I had some weird-ass clients – and some weird-ass potential clients. I remember this one guy...
We’ve all had shit bosses. All of us. My biggest one was my first boss at my first job out of college. I was fresh-faced, full of energy, and raring to go, so having a shit boss was like hitting a brick wall at 60mph....
One of the best things about my job as a copywriter is writing for very different clients on a regular basis. As you can imagine, I learn a lot on the job – like these seven awesome things: 1. Fat Tails Are Not a Drink Before I...
Customer interviews are probably the smartest content you can add to your website or blog. These interviews allow customers to tell your company’s story to prospects—and help guide and encourage those prospects to purchase. If you aren’t already conducting customer interviews, now’s the time to start....
Last week, I did something super fun: I held office hours at the WeWork coworking space in Dupont Circle in Washington, DC. Not only did this pry me away from working solo at my dining room table for a few hours, but I got to...
Your challenge: In 140 characters or less (sometimes more, depending on the social platform) you need to explain who you are, what you do, why you do it—oh, and it wouldn't hurt to show a little flair. Got it? Okgo! Yeah, not so fast. Writing an about...
One of the hardest questions I ask my clients is, “What kind of tone of voice are we going for?” Their answer: [Long pause] “Um, I’m not really sure?” I really need to stop being so mean and just ask them to point me to websites they...
Writing a blog post is an awesome first step in getting your name, ideas, and expertise out there, so definitely pat yourself on the back when you hit "publish" on each and every blog post you write. (I do!) However, to get your website on the...