I grew up with a Hungarian father who loves soccer. I have 2 brothers who played soccer when they were kids. I am married to a Dutchman who plays twice a week and coaches our son’s soccer team. So, yeah, soccer has always been big...
[caption id="attachment_196" align="alignright" width="300"] My kids skiing and snowboarding this winter at Timberline, WV.[/caption] Every time I send off a proposal to a prospective client, I get nervous. It’s not the fear of rejection that stops me. If someone doesn’t want to work with me, that’s their...
True or False: One of the hardest things for you as a small business owner to do is keep your website current. My answer is probably the same as yours: “True!” I spent a few hours last week and yesterday afternoon updating my website, and man,...
Want to really grow your business? Look no further than your current and past clients. One of my clients, a law practice, has been steadily growing their business with a simple little strategy. Every week, each of the four attorneys in the practice spend 20-30 minutes...
Over the years, I have learned a lot about branding, specifically that a company’s brand is closely tied to three things: Visuals – logos, colors, typography, design, layouts Content – tone of voice, value propositions, clarity Experience – the ways in which customers/clients interact with...
I have a confession to make: I am a terrible copywriter. Really, truly horrible. Miserable. A complete failure. Wanna guess why? I’m the proverbial cobbler who walks around barefoot. (And yes, I am literaly barefoot right now, but that’s because it’s, like, 85 degrees out and I...
There’s a big difference between “I guess it’s OK” to “This is the best thing ever.” Would you rather go on your summer vacation to the beach where you’ll be staying with your in-laws in their tiny circa-1970 cottage a mile from the ocean, or would...
You know your business inside and out. You know why your customers love to work with you. You know the benefits and value you offer, and why your product or service features are better than the next guy’s. You know what kind of results you...