Guest blogging is a great strategy in theory. Write a guest blog post for someone else’s site, or publish someone else’s post on yours, and everyone benefits from reaching new audiences with new ideas. In reality, it might not be a good idea. It wasn’t for...
A few marketing ideas and trends have popped up onto my radar. Because sharing is caring, here are five I’ve been thinking about. Brand love as content marketing strategy I came across this article about how companies are creating “brand love” content to get engagement on Twitter....
Because we are about to turn the calendar over to Q4, it’s time to start thinking ahead to kicking ass next year. As you review and update your marketing strategy, don’t forget about the critical role copywriting plays in your success. An intentional strategy coupled...
As much as I love memes, I’ve been torn about fully embracing the whole memes for marketing thing. I don’t want to overdo it, you know? I always include one in my monthly newsletter, but I began wondering if I could use them on LinkedIn,...
As we gaze down the road towards Q4 and a successful close to 2021, it’s a great time to audit your marketing strategy and start making plans for an even better 2022. And while I know “audit” is a scary word, it doesn’t have to be....
Ever thought about setting up Google Alerts so you know when people talk about you or your company? Sure, this can be helpful for crisis management, but it’s especially awesome for marketing. What are Google Alerts? It’s a very basic (but powerful!) way to find out what...
The Internet is littered with articles about measuring social media success. What about all the other channels we (businesses of all shapes and sizes) use? If you want to know how your efforts are working, you need to measure content engagement everywhere - on your...
During a client call today, the web designer and I realized something: Our mutual client’s website content is not speaking to all their target markets. This is something that happens very often to companies of all shapes and sizes. You grow quickly – and you...
I have written about Facebook marketing a lot over the years. In fact, I just wrote about it a few weeks ago. However, I’m here to tell you that using Facebook to market your small business could end up costing you dearly, because Facebook hates...
It’s been years since I talked about how to use blog categories and tags properly, and it’s high time we revisited this important topic. Sexy? No. Critical to a great experience on your website? You better believe it. It’s all about that search function In June, my...