After years of seesawing relevance and start-and-stop attempts at actually making money, two new Twitter features that allow users to monetize their content are opening up. Because I recently wrote about Substack and content monetization in general, this led me to ask: What content will...
When it comes to brand messaging, a fatal error is leaving your topline messages (like your value proposition, full list of benefits, how you’re different, how it works) open to interpretation. I was recently reminded of this when doing a consult with a tech startup. The...
I talk about the importance of using marketing to create connections all the time. But I suddenly realized that if you don’t have good social skills, creating connections and enjoying marketing success is pretty much a mission impossible. What is marketing success anyway? This could be a...
For years I’ve been railing against using business jargon and buzzwords in your marketing. As it turns out, journalists can’t stand them either. In fact, it might get your pitch for a story immediately thrown in the trash. According to this new report from Cision, journalists...
Facebook marketing is dead – kind of. It works in three very select situations, only one of which involves posting directly on your page. (Facebook advertising, on the other hand, is very much alive.) Long gone are the days when a brand’s post would show up...
In a word: yes. Though you only need 300 words on a page so search engines (Google) can index it, you should be writing long blog posts. The data says so. What the data says about blog post length The ideal length is 1,600 words according to...
Something interesting is happening this year. I’m starting to hear from an increasing number of prospective clients who are perfect strangers. They weren’t referred to me, and we’ve never met in person or online. This is how I know my marketing is working. It’s taken a...
Substack is a hybrid blogging and email marketing app that kind of snuck up on me. I heard about it, and then I started seeing it mentioned all over the place. Now I’m digging in to better understand it – and share my research with...
The state of content monetization in 2021 can be summed up in four words: Good luck with that. Making lots of money by monetizing content has always been a pipe dream. For it to work, you need to be a first mover with a great niche/idea...
I don’t know why, but somehow some people still believe that social media marketing can be turned on and off like a light switch. Exhibit A: Last week, I got a frantic email from – let’s call her Abby – asking for help with social media...