As soon as a client says, “I’d like to build thought leadership in my space,” we reply, “You need to use Medium for marketing.” Here’s why we love the platform: You’ll actually find new ideas If you’re not familiar with it, Medium is an online publishing platform where...
I have an important public service announcement for small business owners: “Sex with Strangers” marketing is not marketing. So please stop doing it. I’m sure that’s one of the oddest things you’ve ever heard so think of it this way. You’d never walk up to a stranger...
A few of our clients want to grow their email lists, so this topic has been very top-of-mind for me. Once you know the basic rule to grow an email marketing list, it’s a pretty straightforward process. Here’s what I’ve been telling them: One easy rule to...
Our team of professional copywriters and marketers hear the same crazy copywriting myths over and over again. And they drive us crazy. We collected the top 10 in this blog post. Let’s debunk those myths, shall we? 1. Copywriters and copyright are the same The US Copyright Office...
I unabashedly love the people on my team, and I try to show my team love on a regular basis. After all, without them, I wouldn’t have a company. They think I’m OK, too. When two people separately told me that they’re happy to see my...
A long-time client of mine is constantly dinged by Yoast (an SEO plug-in on WordPress) for using passive voice. Search engines hate passive voice in copywriting, because it turns a simple sentence into a complex one. If you learn how to avoid passive voice, your copywriting...
One of the first questions I ask prospective clients is, “What is your budget?” Most people have no idea how much “marketing” costs, so they don’t know how to answer. (This also leads me to believe they don’t have a marketing budget. Newsflash: You need...
A kick-ass call to action is key to the success of any marketing program. Once you have the message and offer nailed down, you’re not done. You still need to make sure your target market does something to move forward – preferably towards a purchase. Because...
My company acquired a small social media marketing agency on January 1 of this year. (Thank you, it is pretty great, but my god, it’s been so much work!) As I’ve talked to all these new clients, I have been fielding the same question over and...
In two days, I’ve had two conversations with potential clients about how to build thought leadership. If this is also one of your goals for 2019, here’s what I told them to do: How to build thought leadership This is not rocket science, which is why I...