I’ve been seeing far too many website home pages lately that are a hot mess of too much information and no organization. Repeat after me: “I don’t need to put everything plus the kitchen sink on my website home page.” Say it a few more times...
I recently stumbled across an article that dove into the difference between B2B and B2C marketing. Some of the advice was solid, but overall, I didn’t agree with a lot of what was said. In short, the author forgot to mention something that is fundamental...
A few weeks ago, I wrote about Clubhouse, the audio-only social media app that is taking the world by storm. After asking a few friends what they liked about it, I was stoked to try it out. So I did. And this is the story...
How many times have I told you to watch your email open and click-through rates? A lot, right? It recently occurred to me that I've never covered specifically how to carry this out. This blog post fixes that. Let’s dive into the details of how...
For years, I’ve been writing about how to use LinkedIn properly, but we’ve reached a new low. More people are abusing LinkedIn, and it’s getting out of control. It’s so bad that even LinkedIn is now asking people to knock it off. Stop sharing dog photos –...
At any given time, we handle blogging for around ten clients, all from different industries with different areas of expertise. We’re often asked how we do it – how do we write blog posts that sound like our clients? If one of your goals for this...
For years I’ve been sending out a monthly newsletter, but I've been wondering if there's a better email marketing tactic I haven't tried. You see, I’ve been getting weekly emails from a couple of people that I love. And I mean loooove. I love them so...
Industry specific web design and marketing agencies sound like a fabulous idea on the surface. They know your industry! What’s not to love about that? But they could actually hinder your marketing … and therefore your sales … and therefore your company’s overall growth. Avoid industry-specific...
Video has been steadily taking over the Internet for a few years, and – in no surprise to anyone – the pandemic has accelerated this shift. Some of these video content trends have much broader implications for marketing. In fact, some of these changes are...
You’ve been hearing about Clubhouse, and you’re still not sure what it is, how to use it or if it’s worth it. I had been wondering the same things, so I did some research and snagged an invite. Here’s what you need to know. What is...