I follow a bunch of marketing influencers and thought leaders; it’s how I keep learning and growing as a marketer. One of my favorites, Jeff Bullas, recently published a guest blog post on his site that was all about content promotion. These content marketing strategies...
A great company culture – however you define great – empowers employees, allows them to shine and rewards them for their achievements. Because employees know they are appreciated and valued, they are engaged. Engaged employees are happy and productive, which affects clients. Clients like working with...
There are 60 shopping days between now and Christmas – and you have 12 new Pinterest features to help your B2C business make the most of the holiday season. Three of the new features improve the shopping experience, which can impact your sales. The other...
The entire point of creating and implementing a marketing strategy is to grow your business. Pretty straightforward, right? What’s not (always) straightforward is tracking its progress. With so many moving pieces and variables, it can be hard to tell if the strategy is working. 7 signs...
Most small businesses do not bother looking at Google Analytics metrics, let alone installing it on their website. The reasons vary, from not knowing how to use it, to being strapped for time. However, if you’re not paying attention to Google Analytics, you could be...
It never ceases to amaze me how often basic social media marketing etiquette rules are broken by successful and socially-adept-in-real-life professionals. I know we're not perfect - no one is - and rules will be accidentally broken. The problem with breaking these rules is that...
My favorite bloggers and brands don’t create content just because someone told them to. They create content that stands out. They are creating content to have a positive impact on/help people and to help their companies grow. The content is typically from a different viewpoint and...
Because search engines like to see lots of relevant content on a company website, blogging is critical to getting found online. You can’t get found unless you optimize your web pages (including your blog posts), which is where Yoast comes in. This WordPress plug-in is...
Is direct mail back? I think the answer might be yes for a pretty straightforward reason. Our email inboxes are constantly overflowing. I have been known to delete hundreds of marketing emails at a time – without even looking at them. I’m sure you’ve done the same. Snail...
If your small business has been around a while, you likely have created a big stack of blog posts, shot a bunch of videos, written an ebook or two and gathered testimonials. Instead of creating even more new stuff, save yourself time and do one...