My favorite bloggers and brands don’t create content just because someone told them to. They create content that stands out. They are creating content to have a positive impact on/help people and to help their companies grow. The content is typically from a different viewpoint and...
Because search engines like to see lots of relevant content on a company website, blogging is critical to getting found online. You can’t get found unless you optimize your web pages (including your blog posts), which is where Yoast comes in. This WordPress plug-in is...
Is direct mail back? I think the answer might be yes for a pretty straightforward reason. Our email inboxes are constantly overflowing. I have been known to delete hundreds of marketing emails at a time – without even looking at them. I’m sure you’ve done the same. Snail...
If your small business has been around a while, you likely have created a big stack of blog posts, shot a bunch of videos, written an ebook or two and gathered testimonials. Instead of creating even more new stuff, save yourself time and do one...
We recently received a flurry of requests to create email lead nurture campaigns – all because one client saw so much success with the campaign we created for her that she told everyone she knew. Talk about awesome word-of-mouth! Because it’s very easy to get this...
The word “audit” might cause you to run in the other direction, but fear not! A website content audit is not scary. In fact, doing one can help make you stand out from the crowd and generate new and better leads. Below is an outline of...
Outsourcing content marketing – blogging, email marketing, social media marketing, etc. – is one of the smartest things a small business can do. You can focus on what you’re good at while content marketers do their thing to help you reach your business goals. Sounds like...
If your blog is spam, you are hurting your company’s reputation and sales. Here are three signs to look for: Blog posts are about your products, services, or company It is perfectly OK to write blog posts about a new product or service launch, a client success...
Thinking about ditching Facebook marketing? Maybe you just need to look at new ways to increase engagement. Or, maybe it's time to pull the plug. How can you tell? 3 signs it’s time to ditch Facebook marketing This is a conversation we have often with our clients,...
It can be incredibly hard to track content marketing results, as most people need 10 “touches” from you before they decide to buy. You might never know if one particular blog post or email was the deciding factor (you can ask, but people might not...