I have an email marketing resolution for you: commit to A/B testing emails this year and watch your efforts really start to pay off. You’ll see higher open rates and click-through rates. Spend some time studying the results, and you’ll have a much better understanding...
Are you ready to master LinkedIn marketing this year? Sweet! If you’re a lawyer, Realtor, consultant or coach, building thought leadership on this platform can make a big difference to your marketing and business goals this year. Let’s not waste any time, then. These ten tried-and-true...
User generated content (UGC) is not a new concept in marketing, but 2021 might be the time we all finally embrace it. Many of the reasons are related to – you guessed it – the pandemic. I recently read that UGC is more trusted than brand-led...
A website for your personal brand will help you stand out in a sea of competition. When you work in a crowded field (like Realtors, consultants, attorneys and coaches), this is so important, at least if you want to meet your goals. A website for your...
When we look back on the pandemic, I think we’ll be truly astounded at the rapid, far-reaching and sometimes permanent changes it caused in every aspect of society. I just read about one of the newest changes: eight new consumer segments. Because these will affect your...
As you work to build your personal brand or grow your business, make life easier for yourself. Repurpose blog content as much as possible. Our basic strategy is to write and share the entire blog post and then chop it up into pieces and share the...
As a marketer and business owner, I keep my eye on content marketing trends. This year, many of the trends I’m most intrigued by come courtesy of the pandemic. These trends were already brewing in the background; the pandemic thrust them into the spotlight. Five content...
If you’re in a highly competitive industry and/or saturated market, you know how important it is to stand out. Standing out starts with building your personal brand. Here in the DC area where I live, you can’t throw a stick without hitting a handful of lawyers....
When the pandemic hit last spring, did your sales funnel shrivel up? If a lot of your lead generation happened in person at events, the answer is probably yes. Because in person gatherings will become scarce during the colder winter months (not to mention the...
A client is currently fretting about her email marketing list. Are the right people on the list? Why are people unsubscribing? And who are some of these people, anyway? The questions are completely legit. We already answered them, but if I were to provide a comprehensive...