TLDR: Our approach to blog copywriting focuses on creating unique and valuable blog content that positions brands as experts.
We are not making that up!
Writing blogs is a proven way to generate leads:
Companies that blog generate 67% more leads than those that don’t!
In short, blog copywriting is the foundation of all marketing. It will:
- Drive traffic to your website (from search engines and generative AI engines)
- Serve as the best content source for email newsletters and social media posts
- Provide real-life examples of how you help current clients
- Position you as an expert in your field
- Generate quality leads
Just one small problem:
Who has the time to write a blog consistently?
That’s where we come in! Our blog copywriting service ensures you share unique, helpful content that humans (and search engines) love.
Not only will we optimize every blog post for search engines, but we will optimize for generative AI engines, too.
Blog copywriting starts with an in-depth conversation about your brand, target market, and your company’s goals. We then create a blog strategy and editorial calendar based on this information – and off we go!
Our service includes:
- Crafting a strategy to consistently produce helpful content
- Brainstorming and researching topics
- Creating and updating an editorial calendar
- Interviewing you to capture your expertise
- Optimizing blogs for search engines
This is the best blog post I have ever read. It is outstanding. It sounds like me and it tells my story but in such a succinct and true way. Thank you!
Joan Fletcher, President
Winning Ways
WILL I REALLY SEE A DROP IN WEBSITE VISITORS IF I STOP BLOGGING?
The short answer is yes, you will. Here are two statistics to back that up:
- Websites with active blogs have 434% more indexed pages than those without, which means it’s far easier to get found online (BKA Content).
- Companies with a blog get 55% more site visitors than those without (HubSpot).
HOW DOES A BLOG POST GENERATE LEADS?
By telling people what to do next. In other words, include a gentle call-to-action.
Suggest they download a free resource, subscribe to your newsletter, or connect on social media. Just make it clear what they’ll be getting and how it will benefit them.
This approach allows people to get to know you better, the first step in generating leads.
How much does professional copywriting actually cost?
Find out now – and then contact us for a custom quote.
What is your biggest challenge when it comes to blogging?
Let us know, and we’ll send you a tip to help you overcome that challenge!
"*" indicates required fields
* Source: Social Media Today