26 May The 7 Most Critical Tips For Successful Blogging
Blogging is both an art and science, and frankly, it’s pretty difficult to master. If your blog is not living up to your expectations, keep reading. These seven critical tips for successful blogging should definitely help catapult you forward:
Write like “you”
Instead of censoring yourself when you write a blog post, just write. Your natural voice and personality will come out, slang and wonky grammar and misspellings included. Who cares? You’re not publishing it the minute you stop writing anyway.
That’s because I want you to go back and read it out loud. Does it sound like you? Are any of the sentences too long? Too short? Too confusing? Are you repeating yourself? It is sounds weird when you read it out loud, it’ll read weird too. Go back, make edits, read it out loud again, and once you’re happy, hit publish.
Why this matters: Because people do business with people they like. If people get to know you and like you through your writing, you will likely win their business.
Learn to craft kick-ass titles
If your blog post titles are boring, vague, or generally crappy, no one is going to bother reading any further. Do yourself a favor and write down this formula. Then tape it up on the wall where you’ll see it:
Number or trigger word + adjective + keyword + promise.
Why this matters: You want to grab their interest so they’ll read all the brilliant things you have to say, get to know you, love you, and work with you. It all starts with that title.
Pack each post with RUV
OK, so it only sounds like “love” if you read it like Scooby Doo, but close enough. RUV = relevant, useful, valuable. Each blog post you write must be filled with information that your audience cares about and can use in some way, shape, or form.
Just the other day I sent back a blog post to my favorite client for a rewrite. It was purely promotional, offering ZERO value to the reader (and after three years of working closely together, I know exactly what his readers care about). I gave him suggestions on how to reframe the topic so his readers would love it.
Why this matters: Our world is filled with noise. If you have nothing valuable to add to the conversation, go back to the drawing board.
Focus on topics that pack a wallop
On a similar note, pay attention to the topics your readers care about and the questions your clients ask you. That’s what people want to know. You can gauge interest by looking at:
- Blog page views in Google Analytics (or whatever analytics platform your website uses)
- Shares and comments on social media
- Click-throughs from email
Why this matters: You want people to get excited about what you write, so they’ll read your stuff and remember you.
In addition to making your audience happy, you want to make Google and other search engines happy, too (though let’s face it – Google makes the rules). This means you need to understand some basic search optimization strategies around keywords.
Each blog post needs to have a focus keyword – the thing people will type into a search engine to find information on the topic. Your keyword needs to appear in the title and first paragraph, get mentioned a couple of more times in the body, and be entered as the “alt text” in the featured image you add to your blog post.
Why this matters: So people can find your brilliant writing while traveling around the Interwebs.
Commit to it
Like anything marketing, sales, or operations related, blogging is not a one-and-done. If you want blogging to work for your business, you have to commit to it and write and publish stuff regularly. I don’t care if regularly is twice a week or twice a month. Pick a schedule that works for you and commit to it.
Why this matter: Starting and stopping marketing programs wastes money and time, confuses your audience, and causes lost trust and credibility. If you can’t keep up with something as “easy” as blogging, can you keep up with the latest trends and methods in your industry?
Put your sharing on steroids
You just wrote a fabulous blog post and hit publish. Now what? Well, now it’s time to start sharing like a crazy person person on a mission.
Share on your social channels multiple times spread out over a few months (a social media dashboard will let you schedule it to go out more than once). Share it in your newsletter. Share it in forums and LinkedIn groups you belong to. Contribute it as a guest blog post to other blogs and publications (per their editorial guidelines).
Why this matters: You know how commercials repeat on the TV and radio a zillion times? It’s not to drive you crazy – it’s to reach more people. The same thinking applies to your blog posts.
Excited to learn more tips for successful blogging? You can get all of my strategies for blogging success when you download my ebook, The Small Business Guide to Blogging.
Feeling overwhelmed? That’s why we’re here – shoot me a note at monika at jansencomm dot com to learn more about our blogging services.