TLDR: Brand messaging helps companies and individuals clearly and consistently explain what they do and the value they provide.
Your company’s brand is much more than a logo.
It’s what people think, feel and say about you when you’re not around.
Don’t leave that to chance! Plant your stake in the ground and stand out.
Accurate and authentic brand messaging ensures people know what you do, what you stand for and how to describe what makes you different. This is especially important when you work in a competitive or crowded market (looking at you Realtors, attorneys, coaches and consultants).
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Since first starting our partnership with Monika, we have now expanded to include help with messaging strategy and alignment. This ultimately allows us to provide prospective students at Columbia Business School a unified brand experience in recruitment materials and impactful content in email communications
Kenneth Cutts
Director of Marketing, Degree Programs
Columbia Business School
ISN’T BRAND MESSAGING JUST FOR LARGE COMPANIES?
Nope! Brand messaging is for any company of any size in any industry. Here are the three challenges brand messaging guidelines solves for:
- You (and your team) say something different about who you are and what you do every time you’re asked about your business.
- You aren’t sure what messages are most relevant to your ideal clients.
- You want to save a lot of time and money when creating marketing assets, whether they’re digital (a presentation) or print (a brochure).
ARE A POSITIONING STATEMENT AND ELEVATOR PITCH THE SAME THING?
They are not.
An elevator pitch is what you tell people in a conversation. It explains what you do. For example, “I own an urban hydroponic farm in Los Angeles.”
A positioning statement is used internally to remind/guide your team on where you fit in your industry. It explains who you serve, how you serve them, and the benefits of working with you.
For example, “We are an LA-based hydroponic farm that delivers same-day-harvested produce with minimal environmental impact to restaurants, supermarkets, and communities that need it most.”
How much does professional copywriting actually cost?
Find out now – and then contact us for a custom quote.
Do you stumble or ramble when asked, “What do you do”?
If you’d like original, consistent messaging that sounds like you, reach out to start the conversation.
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