17 Dec Here’s Why You Need a Website for Your Personal Brand
A website for your personal brand will help you stand out in a sea of competition. When you work in a crowded field (like Realtors, consultants, attorneys and coaches), this is so important, at least if you want to meet your goals.
A website for your personal brand is your “home base”
Sure, you can stand out on social media. However, you don’t own that space on Instagram or LinkedIn. You are borrowing it, and therefore you are subject to the rules and whims of the social platform.
When someone does a Google search for your name, you want them to land on your own website. On a social platform, they can easily get distracted (so many shiny objects!) and move onto another profile.
What to include on your website
People like to buy from people they know, like and trust. Keeping that in mind, here are some ideas to get you started:
- Clear declaration of what you do and how you help people
- Interesting biography that tells your story
- Examples of your work
- Testimonials or reviews
- A blog that shares your knowledge and unique perspective
- Recent (within the last five years) accomplishments, awards and speaking gigs
- List of marquis clients
- Publications you’ve been featured in
- Merchandise for sale (books, t-shirts, etc.)
- Upcoming events you’re hosting
Notice that I included a lot of social proof. If people are just learning about you, you want them to trust that you are an expert. Social proof – testimonials, awards, media mentions – will do just that.
Do you have time for all of this?
Running and growing your personal brand is a job. Maybe not a full-time job, but it is a job. At the very least, you need to create and share content to stay in front of people.
If you don’t have an hour or two to devote to your building your personal brand every week – or you have no idea how to do it – outsource it. There are content marketing experts out there (like us!), who would be thrilled to help.
Want to explore working together? Give us a shout, and we’ll schedule a time to chat.