According to Envisage Digital, 4.4 million new blog posts are published every day across all platforms. That’s a lot of content, not to mention a lot of competition for eyeballs. If you’re going to stand out, you’ve got to shift your strategy from creating content...
Four months ago, I got insanely busy. New clients and projects began flooding in, which – not gonna lie – is a very good problem to have. At the time, I decided to cut back on blogging so I could focus a little more on...
I’ve been blogging regularly for … [pause for counting] … eight years, and my blogging has come a long way. I know this because people tell me they read everything I write. (Even for a professional copywriter, that’s a huge compliment.) So of course this...
Guest blogging is a great strategy in theory. Write a guest blog post for someone else’s site, or publish someone else’s post on yours, and everyone benefits from reaching new audiences with new ideas. In reality, it might not be a good idea. It wasn’t for...
It’s been years since I talked about how to use blog categories and tags properly, and it’s high time we revisited this important topic. Sexy? No. Critical to a great experience on your website? You better believe it. It’s all about that search function In June, my...
In a word: yes. Though you only need 300 words on a page so search engines (Google) can index it, you should be writing long blog posts. The data says so. What the data says about blog post length The ideal length is 1,600 words according to...
Substack is a hybrid blogging and email marketing app that kind of snuck up on me. I heard about it, and then I started seeing it mentioned all over the place. Now I’m digging in to better understand it – and share my research with...
At any given time, we handle blogging for around ten clients, all from different industries with different areas of expertise. We’re often asked how we do it – how do we write blog posts that sound like our clients? If one of your goals for this...
Whether you’re crunched for time or feel completely out of ideas, here’s your get-of-jail-free card: update old blog posts. This is not a new idea, but it’s one I had forgotten about until this morning. I was being a good marketer and reviewing my website’s Google...
As you work to build your personal brand or grow your business, make life easier for yourself. Repurpose blog content as much as possible. Our basic strategy is to write and share the entire blog post and then chop it up into pieces and share the...