Have you heard of brand authenticity as a differentiator yet? As a small business owner or marketer, buckle up. This is big. Over the past several years, I have shifted my purchases from large, faceless corporations to small, local businesses that are owned by real people....
When it comes to brand messaging, a fatal error is leaving your topline messages (like your value proposition, full list of benefits, how you’re different, how it works) open to interpretation. I was recently reminded of this when doing a consult with a tech startup. The...
A website for your personal brand will help you stand out in a sea of competition. When you work in a crowded field (like Realtors, consultants, attorneys and coaches), this is so important, at least if you want to meet your goals. A website for your...