If you want your brand to stand out, adjectives and adverbs are not the first place to start. Don’t get me wrong – adjectives and adverbs aren’t bad. They can add delicious flavor to a sentence. But they are also overused – dare I say...
Marketing is all about building relationships. The first step on that journey is to create brand awareness. Once you do that, you have the golden opportunity to build a relationship so strong that you then create brand preference. I was reminded of this in a blog...
One question we are often asked is how we capture our client’s voice and expertise so their brand voice and content sounds like them. The answer is probably more straightforward than you might think. But first, allow me to step on my favorite soapbox. Far too many...
I’ve had some head-scratching conversations about taglines over the years. It seems that when a company lacks a strong brand message and identity, they think a tagline will fix everything. Just as having a baby won’t fix a marriage, a pithy phrase will not fix...
With a steady flow of referral clients, I am in an enviable place. I don’t have to hustle (god I hate that word) for new clients or projects, and I can tailor my work days to support my lifestyle (aka, go snowboarding or hiking in...
Have you heard of brand authenticity as a differentiator yet? As a small business owner or marketer, buckle up. This is big. Over the past several years, I have shifted my purchases from large, faceless corporations to small, local businesses that are owned by real people....
When it comes to brand messaging, a fatal error is leaving your topline messages (like your value proposition, full list of benefits, how you’re different, how it works) open to interpretation. I was recently reminded of this when doing a consult with a tech startup. The...
A website for your personal brand will help you stand out in a sea of competition. When you work in a crowded field (like Realtors, consultants, attorneys and coaches), this is so important, at least if you want to meet your goals. A website for your...
Over the years, I have learned a lot about branding, specifically that a company’s brand is closely tied to three things: Visuals – logos, colors, typography, design, layouts Content – tone of voice, value propositions, clarity Experience – the ways in which customers/clients interact with...