A great way to stand out online is to use what’s called contrarian content marketing. Being contrarian simply means having a controversial or standout opinion. It’s not a bad thing at all – but you have to be careful how you use it. I was reminded...
One of the great conundrums in marketing is tracking a customer journey and figuring out what content they engaged with – and what made them convert from a prospect to a lead. The answer is often ambiguous – if you can track it at all....
If “doing marketing” always falls to the bottom of your to-do list, I have an idea for you. Actually, I have ten easy content marketing ideas that you can tackle anytime. These are all content marketing things that I do, so I know they are impactful....
A few months ago, my friend Ashlee (of A Squared Online) commented on one of my LinkedIn posts. “What’s the secret to writing really short copy – like for a billboard?” she asked. This article on how to write headlines is for her. And you. To...
Got limited time and money to invest in content marketing? Forget social media marketing. Instead, focus on blogging and email marketing. Does social media marketing even provide a ROI? To do social media marketing right, you need to pour time and resources into it. You need to...
Earlier this spring, a client asked this very question – how much website content builds trust and authority? Once I explained, it was quickly followed by, “Oh, so I really do need all this. OK!” This particular client needed content that brought their niche legal expertise...
A few weeks ago, I was out hiking with my dog Marley when I had the idea for this blog post. I figured there was data out there about why people read blog posts, marketing emails, and social media posts from brands. Please enjoy the...
I love an infographic. It forces a company to explain a topic simply and clearly. Combine that straightforward messaging with intentional design, and what do you get? A memorable piece of content marketing. Well, as long as it’s done right. An infographic is a premium marketing...
As much as I love memes, I’ve been torn about fully embracing the whole memes for marketing thing. I don’t want to overdo it, you know? I always include one in my monthly newsletter, but I began wondering if I could use them on LinkedIn,...
Ever thought about setting up Google Alerts so you know when people talk about you or your company? Sure, this can be helpful for crisis management, but it’s especially awesome for marketing. What are Google Alerts? It’s a very basic (but powerful!) way to find out what...