On a recent hike with my dog Marley, I started thinking about ways to improve email marketing. The number of emojis popping up in B2B email subject lines got me thinking. “They must improve open rates,” I thought. “But by how much?” Then I started wondering...
For as long as I can remember, email marketing has had a ridiculous ROI – 4,200%. (For every dollar you put it into email, you get $42 back in sales.) If you want to improve email marketing ROI to get to that level – or...
Back in December, I created and shared a schedule to help you stay on top of your marketing. One of the tasks was to look at your email subject lines every year, so in January, I did. While I can’t say I was shocked at what...
This blog post is a bit of a rant, because people I've never heard have been inundating me with marketing emails. You cannot build your email marketing list by randomly adding people! Ever! Don’t build your email marketing list by randomly adding people First, you’ll piss people...
How many times have I told you to watch your email open and click-through rates? A lot, right? It recently occurred to me that I've never covered specifically how to carry this out. This blog post fixes that. Let’s dive into the details of how...
For years I’ve been sending out a monthly newsletter, but I've been wondering if there's a better email marketing tactic I haven't tried. You see, I’ve been getting weekly emails from a couple of people that I love. And I mean loooove. I love them so...
I have an email marketing resolution for you: commit to A/B testing emails this year and watch your efforts really start to pay off. You’ll see higher open rates and click-through rates. Spend some time studying the results, and you’ll have a much better understanding...
A client is currently fretting about her email marketing list. Are the right people on the list? Why are people unsubscribing? And who are some of these people, anyway? The questions are completely legit. We already answered them, but if I were to provide a comprehensive...
A successful marketing campaign arrives in the right place, at the right time, with the right message. I know that’s not super helpful, which is why we get asked, “What time should we send marketing emails?” I wish I had a straightforward answer. It really depends...
Less than two hours after I sent out our most recent email newsletter, a former client reached out. “I have been wanting to do a series of thought leadership articles, and your recent blog post reminded me to get going,” she wrote. “When can we...