Less than two hours after I sent out our most recent email newsletter, a former client reached out. “I have been wanting to do a series of thought leadership articles, and your recent blog post reminded me to get going,” she wrote. “When can we...
There are a variety of ways to use email drip campaigns as part of your marketing strategy. I rounded up some of the more common - and creative - examples. Generally speaking, you can use email drip campaigns to help potential clients move through the sales...
For some reason, there is air of mystery about how to create an email drip campaign. They’re really easy to create, so here’s how to set up your first one. How to create an email drip campaign Before you get started, it’s important to understand the process....
Email marketing remains one of the most effective marketing tactics. With an average ROI of 4,400% - a number that hasn’t budged in years – it’s time to get serious and improve email marketing efforts. 1. Want to greatly improve email marketing? These 10 tips are basically...
From what to put in your newsletter to how to grow your list, I get questions about email all the time. Today, let’s talk about one crazy-easy way to get better email marketing results.It’s not a big secret. You don’t need to be an expert...
You know an email newsletter is a great way to stay top-of-mind with clients. But when it comes time to put one together, you freeze. Writer’s block sets in and you draw a blank – never mind that you know your clients inside and out.The...
A few of our clients want to grow their email lists, so this topic has been very top-of-mind for me. Once you know the basic rule to grow an email marketing list, it’s a pretty straightforward process.Here’s what I’ve been telling them: One easy rule to...
We recently received a flurry of requests to create email lead nurture campaigns – all because one client saw so much success with the campaign we created for her that she told everyone she knew. Talk about awesome word-of-mouth!Because it’s very easy to get this...
Because all of us have overflowing email inboxes, a lot of small businesses can’t seem to break through and stand out using email. In fact, I think a lot of you have decided it can’t be done. Well, I’m happy to say that it is...
Sorry social media. Email marketing remains much more effective than you when it comes to driving purchases and delivering ROI. When it comes to answering the question how effective is email marketing, the answer is a resounding “YES!”These 10 stats say it all. Email trumps social...