Starting, running and growing a company of any size is not for the faint of heart. Good days are mind-blowing and bad days are mind-numbing. When you have one of those days – and we all do – it really is helpful to make a...
I unabashedly love the people on my team, and I try to show my team love on a regular basis. After all, without them, I wouldn’t have a company. They think I’m OK, too. When two people separately told me that they’re happy to see my...
What are your business goals for 2017? Double revenue, open a second location, add a new service or product line? Whatever your goals are, this is the perfect time to start on some marketing projects that can help you find and convert leads and generally...
Want to know what marketing experts read? Below are the blogs my team and I rely on to keep up-to-date on trends, new social media platforms, and effective tactics. Think of this as your marketing reading list – I’m sure you’ll find it as useful...
While you’ve been busy working head-down on your small business, we’ve been making some big changes here at Jansen Communications that will help your small business grow. Let’s dive in, shall we? Change 1: We’re focusing on results - not just copywriting You know Jansen Communications as...
In honor of National Women’s Small Business Month, I reached out to the amazing and talented women in my network who not only own small businesses but are kicking ass and taking names. My ask was simple: “What is your best small business advice?” The...
Can something that sounds boring really turbocharge your small business? When we’re talking about content strategy, the answer is a big, fat, enthusiastic yes. But first, a story. Let’s imagine it’s a big summer holiday weekend. Your entire family and most of your friends are eagerly awaiting the...
Understanding the key to driving word of mouth advertising can help you grow your business exponentially. Last week, I was working with a new client on her company’s top-level brand messaging – including her elevator pitch and value proposition – and realized just how important they are to...
I absolutely love discovering cool, new tools that can help small business owners. Every day, as I fall down the Internet rabbit hole while researching blog posts and catching up on social media trends, I inevitably discover some new product or service. This time, however,...
I was simultaneously inspired and flabbergasted by one of our clients recently. She runs a successful small business and is an absolute joy to work with. Two weeks ago, I sent her an article to review but didn’t hear back for a few days (which...