Marketing is a lot of work. It requires time, brain power, and money, yet far too many companies (of all sizes) focus their marketing on acquiring new leads. It’s even more important to re-engage past clients and leads who never converted. The statistics back up this...
A couple of weeks ago, Nicole Krug and I did a fun AI marketing challenge. It was a ChatGPT versus Bard face off – who would win? Well, suffice it to say that I am not worried about my job as a copywriter (and I’ve already...
A few weeks ago, my friend Brad asked how to reach people who are unreachable – the busy business owners, the principals in large firms, the leaders who run multi-million dollar organizations. Marketing to the C-suite can seem like a mission impossible, I told him....
Back in June, I wrote about some really terrible marketing I had been subjected to so far this year. Well guess what? The marketing mistakes just keep on comin’. I find no joy in pointing out others’ mistakes. We are all human, and we all mess...
I bet you didn’t know that print marketing has a mind-blowing ROI, did you? One of my clients is in the business, so I’ve written about it a few times. The numbers never fail to impress me. Consider these stats from DMR that are specific...
As the mom of two Gen Zers (my daughter is 20 and my son is 16), any article that mentions marketing to Gen Z catches my attention. Much has been written about how this generation is so different – but the same is said about...
This year has been busy, both personally and professionally, and at times, I’ve struggled with how to make time for marketing. I’ll look at my project and task lists, and I’m overcome with a sense of urgency. As a result, I’ll push aside some of...
Earlier this summer, I was talking to a client about his marketing efforts versus results. The conversation quickly became about how much marketing he actually needs to do. I finally said to him, “You know, you might not need to do any marketing.” (Yes, I’m honest...
Yes, I know it’s only August. Heck, I’m writing this out on my deck on a gorgeous sunny day. But it’s time to start prepping for the new year and tackling the best, most effective marketing projects that will position you for a strong year...
The importance of following up has become a theme in my life lately. When I see a pattern, I pay attention. After thinking on it, I have come to realize that this simple, easily overlooked activity is one of the top drivers of marketing success. Let...