Pull up a chair, because it’s story time. Today’s tale is about five expensive marketing mistakes one company made in a single campaign and how you can prevent making the same ones. Our story begins with an email I received from my local UPS store, where...
I’m a big fan of content curation, as it cuts down on the amount of original content you need to write for your email list and social media audience. However, I keep seeing small businesses make content curation mistakes that are doing them zero favors. In...
If you’re ready to turn your website from a fancy online brochure into a lead generating machine, you’ve come to the right place. Once you get people onto your website – whether it’s via organic search, word of mouth or a social media ad –...
With artificial intelligence (AI) seeping into every industry (including marketing!), a lot of people and companies are panicking over what it means for their future. Just as automation and outsourcing spurred changes, so too will AI. However, I’m willing to bet that customer loyalty is...
You’d think it would be easy to stay on top of marketing trends when you’re in the marketing industry. But just like you, I am inundated with information and short on time. I am currently cleaning through all the blogs and newsletters I subscribe to, so...
No matter what your small business does, you have competitors. That’s why a brand story is so important – it can create a connection with a potential client and be the difference between that person calling you - or your number one competitor. What is a...
When you are busy growing your small business, it is easy to completely overlook your brand message. You have so much going on. "Keep branding consistent" is probably not at the top of your to-do list. Unfortunately, this can come back to bite you in the...
You know you need to outsource digital marketing when your head feels like it’s going to explode. Doesn’t matter whether you’re a small business owner or CMO. We are all constrained by one constant: time – or lack thereof. A few years ago, I saw a...
As we talk to our clients about marketing plans and project for 2018, inevitably the conversation comes back around to how effective is content marketing. Will blogging continue to help us get found online? Do people still download ebooks? Is all of this effort worthwhile? In...
I’m sure you’ve heard about using SMS text for marketing. And, like me, you probably ignored it. Well, I have reason to believe that text marketing is The Next Big Thing for small businesses. Just look at these numbers: Text is the most widely and...