How to choose social media platforms for marketing is one of the more complex questions we get from our clients. I used to just say, “Go where your audience is.” But my answer has become more nuanced than that. Naturally, you want to be your audience...
I have written about Facebook marketing a lot over the years. In fact, I just wrote about it a few weeks ago. However, I’m here to tell you that using Facebook to market your small business could end up costing you dearly, because Facebook hates...
Facebook marketing is dead – kind of. It works in three very select situations, only one of which involves posting directly on your page. (Facebook advertising, on the other hand, is very much alive.) Long gone are the days when a brand’s post would show up...
I don’t know why, but somehow some people still believe that social media marketing can be turned on and off like a light switch. Exhibit A: Last week, I got a frantic email from – let’s call her Abby – asking for help with social media...
A few weeks ago, I wrote about Clubhouse, the audio-only social media app that is taking the world by storm. After asking a few friends what they liked about it, I was stoked to try it out. So I did. And this is the story...
For years, I’ve been writing about how to use LinkedIn properly, but we’ve reached a new low. More people are abusing LinkedIn, and it’s getting out of control. It’s so bad that even LinkedIn is now asking people to knock it off. Stop sharing dog photos –...
You’ve been hearing about Clubhouse, and you’re still not sure what it is, how to use it or if it’s worth it. I had been wondering the same things, so I did some research and snagged an invite. Here’s what you need to know. What is...
In the marketing world, we’re always experimenting with content to figure out what drives social media engagement. I recently found an infographic that sheds some light on this topic. Note I said “some.” The data below is not a magic bullet, but it may be helpful...
Are you ready to master LinkedIn marketing this year? Sweet! If you’re a lawyer, Realtor, consultant or coach, building thought leadership on this platform can make a big difference to your marketing and business goals this year. Let’s not waste any time, then. These ten tried-and-true...
When the pandemic hit last spring, did your sales funnel shrivel up? If a lot of your lead generation happened in person at events, the answer is probably yes. Because in person gatherings will become scarce during the colder winter months (not to mention the...