Based on my experience so far this year, a lot of otherwise smart professionals think “LinkedIn marketing” means spamming. Oh my gosh, people! No! Just because you can connect with someone on LinkedIn doesn’t mean it’s time for sex with strangers. You know how many coaches...
New to Facebook ads? Welcome to the club! Not only are they easy to create, you don’t have to spend a fortune to see results. Here’s how to get started: Understand how Facebook ads work You can advertise on Facebook in one of two ways: boost a post...
When you were busy working, you probably missed these big social media updates. Since they will affect your marketing strategy, let’s dive in! LinkedIn targeting: build a better ad Lookalike audiences have come to LinkedIn! Ok, they call it “Audience Expansion” but it’s the same thing. Create...
All of us marketers love to complain about Facebook and its constantly changing algorithms. If Facebook has mostly worked for your business, don’t give up on it yet. Facebook Messenger marketing might just be your saving grace. Here’s why: Messages sent via Facebook Messenger have an average...
With all the emphasis on B2C social media marketing, you’d think B2B social media marketing was really hard – or impossible. It’s neither. But it is different. B2B Social Media Marketing Tips Use B2B-focused channels LinkedIn, Medium and Twitter are the best social media channels for B2B companies....
My company acquired a small social media marketing agency on January 1 of this year. (Thank you, it is pretty great, but my god, it’s been so much work!) As I’ve talked to all these new clients, I have been fielding the same question over and...
Have you been ignoring Facebook and/or Instagram Stories for marketing? Some new intel suggests that is a bad idea – because it’s the future. I was casually reading about Stories in this article, but I quickly sat up and started taking notes. The article is pretty...
There are 60 shopping days between now and Christmas – and you have 12 new Pinterest features to help your B2C business make the most of the holiday season. Three of the new features improve the shopping experience, which can impact your sales. The other...
It never ceases to amaze me how often basic social media marketing etiquette rules are broken by successful and socially-adept-in-real-life professionals. I know we're not perfect - no one is - and rules will be accidentally broken. The problem with breaking these rules is that...
Thinking about ditching Facebook marketing? Maybe you just need to look at new ways to increase engagement. Or, maybe it's time to pull the plug. How can you tell? 3 signs it’s time to ditch Facebook marketing This is a conversation we have often with our clients,...