Have you heard the chatter about Bluesky yet? It’s a yet-to-be-publicly-launched social media network that people are calling an alternative to Twitter. It’s in private beta right now, and though I signed up for it, I have not received access yet. Apparently, the wait list is...
If your social media engagement sucks, this article is for you. So many factors go into a successful strategy. Many of them you can control, but some you cannot. Enough with the chit-chat. Let’s dive in. What to do if your social media engagement sucks We are going...
After an insanely busy month, I started catching up on my reading last week, and an article on engagement and usage of social media apps caught my eye. I used it as a jumping off point for two lists – which social media apps are...
Over the summer, I was starting to feel a little FOMO. My kids were constantly sending me really funny video clips from TikTok. I’m funny, and I like to laugh. So I kept asking myself, should I be using TikTok for marketing? I finally came the...
How to choose social media platforms for marketing is one of the more complex questions we get from our clients. I used to just say, “Go where your audience is.” But my answer has become more nuanced than that. Naturally, you want to be your audience...
I have written about Facebook marketing a lot over the years. In fact, I just wrote about it a few weeks ago. However, I’m here to tell you that using Facebook to market your small business could end up costing you dearly, because Facebook hates...
Facebook marketing is dead – kind of. It works in three very select situations, only one of which involves posting directly on your page. (Facebook advertising, on the other hand, is very much alive.) Long gone are the days when a brand’s post would show up...
I don’t know why, but somehow some people still believe that social media marketing can be turned on and off like a light switch. Exhibit A: Last week, I got a frantic email from – let’s call her Abby – asking for help with social media...
A few weeks ago, I wrote about Clubhouse, the audio-only social media app that is taking the world by storm. After asking a few friends what they liked about it, I was stoked to try it out. So I did. And this is the story...
For years, I’ve been writing about how to use LinkedIn properly, but we’ve reached a new low. More people are abusing LinkedIn, and it’s getting out of control. It’s so bad that even LinkedIn is now asking people to knock it off. Stop sharing dog photos –...