When the pandemic hit last spring, did your sales funnel shrivel up? If a lot of your lead generation happened in person at events, the answer is probably yes. Because in person gatherings will become scarce during the colder winter months (not to mention the...
Twitter’s security issues, loss of active users and revenue woes are well documented, to the point that many people had been writing off the social media network. Well, guess what? I did a little research and lo and behold, Twitter is still relevant in 2020. Here’s...
No matter what your goals are, social media marketing success boils down to one thing: an engaged audience. Let’s say Brand A “only” has 1,000 followers on Instagram, and 500 of them actively like, comment or click on posts. Compare that to Brand B, which has...
The brands and people who stand out on social media have a very clear visual brand. As soon as you glimpse their post, you know who it is. I am working on this for myself right now, so I turned to my friend Kaytie, a...
Using Stories to entertain your friends is one thing; using it for marketing is another. I sat down with Rob McGee, the social media strategist here at Jansen Communications, to get his top tips on using Instagram Stories for marketing. (Full disclosure – Stories are not...
LinkedIn is en fuego. If you’re not actively using this business-focused social media platform, you are missing out on potential sales. During the fourth quarter of 2019, LinkedIn hit nearly 675 million members worldwide. Sessions grew by 25% with “record levels of engagement” and revenue grew...
Based on my experience so far this year, a lot of otherwise smart professionals think “LinkedIn marketing” means spamming. Oh my gosh, people! No! Just because you can connect with someone on LinkedIn doesn’t mean it’s time for sex with strangers. You know how many coaches...
New to Facebook ads? Welcome to the club! Not only are they easy to create, you don’t have to spend a fortune to see results. Here’s how to get started: Understand how Facebook ads work You can advertise on Facebook in one of two ways: boost a post...
When you were busy working, you probably missed these big social media updates. Since they will affect your marketing strategy, let’s dive in! LinkedIn targeting: build a better ad Lookalike audiences have come to LinkedIn! Ok, they call it “Audience Expansion” but it’s the same thing. Create...
All of us marketers love to complain about Facebook and its constantly changing algorithms. If Facebook has mostly worked for your business, don’t give up on it yet. Facebook Messenger marketing might just be your saving grace. Here’s why: Messages sent via Facebook Messenger have an average...