With all the emphasis on B2C social media marketing, you’d think B2B social media marketing was really hard – or impossible. It’s neither. But it is different. B2B Social Media Marketing Tips Use B2B-focused channels LinkedIn, Medium and Twitter are the best social media channels for B2B companies....
My company acquired a small social media marketing agency on January 1 of this year. (Thank you, it is pretty great, but my god, it’s been so much work!) As I’ve talked to all these new clients, I have been fielding the same question over and...
Have you been ignoring Facebook and/or Instagram Stories for marketing? Some new intel suggests that is a bad idea – because it’s the future. I was casually reading about Stories in this article, but I quickly sat up and started taking notes. The article is pretty...
There are 60 shopping days between now and Christmas – and you have 12 new Pinterest features to help your B2C business make the most of the holiday season. Three of the new features improve the shopping experience, which can impact your sales. The other...
It never ceases to amaze me how often basic social media marketing etiquette rules are broken by successful and socially-adept-in-real-life professionals. I know we're not perfect - no one is - and rules will be accidentally broken. The problem with breaking these rules is that...
Thinking about ditching Facebook marketing? Maybe you just need to look at new ways to increase engagement. Or, maybe it's time to pull the plug. How can you tell? 3 signs it’s time to ditch Facebook marketing This is a conversation we have often with our clients,...
This is a guest blog post from our friend Angie Dunnigan of aka Media Marketing. After 10 years in the corporate world, Angie decided to follow her dream of entrepreneurship and never looked back! Angie started aka Media Marketing to help small businesses build brand awareness,...
One of the most common questions I hear from small business owners is how to get more social media followers. One of our new clients was told point-blank by a book publisher that she needs to dramatically increase the number of followers she has before...
Your clients are using social media, which means you need to be on it. And because I know you’re a busy entrepreneur or small business owner, let’s make this discussion super simple. If you only have time to be on one social media network for...
I never once thought about using Tumblr for marketing until someone in my network asked about it. So let’s talk about Tumblr – after we talk about what the hell it is. What is Tumblr? Tumblr is a hybrid blog platform and social network. Users can post multimedia...