If you’re struggling with how to effectively use Twitter for marketing, I get it. Twitter is like Times Square at rush hour: Chaos. It’s a jumbled mess of people and conversations and information. But it’s also a favorite channel of successful marketers and business owners because they...
Cracking the B2B Facebook marketing code may seem tough. I get that. But with a little effort and the right strategies in place, Facebook marketing can absolutely help you reach your goals. Before we dive in, I want to point out one very basic strategy that...
A ridiculous amount of content is being created and shared every day. Some of it is good, some of it sucks, and some of it is filled with outstanding ideas. If you want to rock social media, content curation is key. Why? One, you look brilliant by...
Social listening is really no different than in-person listening. It’s like walking into a party, approaching a group of people, listening to what they’re saying and then joining in with valuable insight or a question. Instead of doing it in-person though, you’re doing it online. Here’s...
Twitter chats are an often-overlooked social media marketing strategy, which is a shame. They can be super fun and worthwhile – if you approach it with the right mindset. A couple of weeks ago I guest hosted the always awesome #BizHeroes Twitter chat. My chat’s topic?...
We’re nearly halfway through 2017, so you’re probably wondering why I’m writing about social media marketing trends now. Well, trends don’t only pop up in December or January. Trends can start – and gain steam – any time of the year. Here are eight social media...
You might be wondering whether Pinterest marketing should even be part of your overall marketing strategy. Well, the answer is yes if: You want to reach Millennials and Gen Xers You want to reach households with incomes of $50k or higher You want to increase...
I firmly believe that LinkedIn is underutilized and undervalued – especially by small business owners. LinkedIn marketing should absolutely be part of your marketing strategy simply because people go there to find expert advice, useful information, new clients, and vendors. So let’s all agree that we’ll...
Think your business doesn’t need to bother with Instagram marketing? Well, think again. It’s likely your audience is on the platform. According to Instagram, over 400 million people use the app every day, and 70% follow a business on Instagram. So let’s talk about how your...
Twitter is a firehose of information. Always has been, always will be. So in order to cut through the noise, you need some Twitter marketing tricks up your sleeve – and I have some! As we continue our Social Media Marketing for Small Business Series, it’s...