How is Facebook marketing working for your small business? If your answer is anything less than, “Great!” then this blog post is for you. As the first post in our Social Media Marketing for Small Business Series, I figured we’d tackle the world’s largest social media...
Last year, I finally caved in and started spending money to advertise on social media. This kills me. I started using social media for marketing when everything was free and updates from business pages showed up in news feeds. I’ve started singing a different tune, though,...
“How much does social media marketing cost?” was first presented in a Facebook Live broadcast. You can find the recording here. Before we can dive in and answer the burning question on everyone's mind, "How much does social media marketing cost?", we have to dispel...
Yesterday, I did my first Facebook Live, and I am here to tell you that it was one of the smartest marketing moves I have ever made. In this post, I’m going tell you why – and what I learned from the experience. Just a note...
I was just scrolling through my LinkedIn feed and stopped dead in my tracks (er, scroll). Someone in my network named Andrew left a comment on a sponsored post (aka, ad). In this comment, he helpfully pointed out to a big database marketing company that their...
Remember the show “Mythbusters”? It seems like they covered every single crazy topic out there, but as far as I know, they never covered social media marketing myths. Well, today I’m going to do some myth busting of my own. It might not involve a fake...
Blink – and before you know it, we’ll be swigging champagne on New Year’s Eve. Get ready for 2017 now so you can start kicking ass on social media as soon as the new year hits. Here are 10 things to do for your best-ever 2017...
One of the reasons social media marketing is so powerful for small businesses is that it gets you in front of your target market and allows you to engage with them. However, if you don’t optimize social media accounts (for you or your company), your...
On Monday morning, I was just finishing up a meeting with my accountant (who’s amazing, btw) at a Starbucks. In a mall. Which happens to be a super high-end mall. Like Rodeo Drive or Madison Avenue high end. Anyway, I stand up, turn, and what do...
Last year, I went way outside of my comfort zone and tested the waters of video marketing with my friend and partner-in-crime, Nicole Krug. Though I am most definitely not a wallflower, I was super nervous about posting videos on a public YouTube channel and...