Earlier this year, I wrote a blog post about how to choose social media networks for marketing depending on whether your business is B2B or B2C. I did not recommend B2B Instagram marketing. But I did recommend it for your B2C business. Here’s what I said: Some...
I’ve written before about which social media network to use, so you might already think you know the answer to the Facebook Groups versus LinkedIn Groups question. If you’re B2C, you use Facebook over LinkedIn. If you’re B2B, you use LinkedIn over Facebook. (Generally speaking, of...
Because you can’t just throw up a bunch of text on your social channels and call it a day, let’s talk about some easy tools for creating social media content. Of course, there are a lot of options out there, so I put together a...
I am regularly asked about how to choose social media networks for marketing. The answers are highly individual for each business, of course. (You knew this wasn’t going to be quick and easy!) So, the easiest way to tackle this is by looking at a few...
I wish I could say there was one magic formula for social media marketing success. In the real world, it comes down to one thing: constant experimentation. Every month, we look at what works for our clients (and our own channels). We throw out the ideas...
Even though LinkedIn sometimes annoys me (why are company pages practically hidden?), it remains the best B2B marketing platform out there. Rip a page from our book, and put our favorite LinkedIn marketing tips to work for you. 1. Check it every day Do you check Facebook...
If you’re struggling with how to effectively use Twitter for marketing, I get it. Twitter is like Times Square at rush hour: Chaos. It’s a jumbled mess of people and conversations and information. But it’s also a favorite channel of successful marketers and business owners because they...
Cracking the B2B Facebook marketing code may seem tough. I get that. But with a little effort and the right strategies in place, Facebook marketing can absolutely help you reach your goals. Before we dive in, I want to point out one very basic strategy that...
A ridiculous amount of content is being created and shared every day. Some of it is good, some of it sucks, and some of it is filled with outstanding ideas. If you want to rock social media, content curation is key. Why? One, you look brilliant by...
Social listening is really no different than in-person listening. It’s like walking into a party, approaching a group of people, listening to what they’re saying and then joining in with valuable insight or a question. Instead of doing it in-person though, you’re doing it online. Here’s...