You might be wondering whether Pinterest marketing should even be part of your overall marketing strategy. Well, the answer is yes if:You want to reach Millennials and Gen Xers You want to reach households with incomes of $50k or higher You want to increase...
I firmly believe that LinkedIn is underutilized and undervalued – especially by small business owners. LinkedIn marketing should absolutely be part of your marketing strategy simply because people go there to find expert advice, useful information, new clients, and vendors.So let’s all agree that we’ll...
Think your business doesn’t need to bother with Instagram marketing? Well, think again. It’s likely your audience is on the platform.According to Instagram, over 400 million people use the app every day, and 70% follow a business on Instagram. So let’s talk about how your...
Twitter is a firehose of information. Always has been, always will be. So in order to cut through the noise, you need some Twitter marketing tricks up your sleeve – and I have some!As we continue our Social Media Marketing for Small Business Series, it’s...
How is Facebook marketing working for your small business? If your answer is anything less than, “Great!” then this blog post is for you.As the first post in our Social Media Marketing for Small Business Series, I figured we’d tackle the world’s largest social media...
Last year, I finally caved in and started spending money to advertise on social media. This kills me. I started using social media for marketing when everything was free and updates from business pages showed up in news feeds.I’ve started singing a different tune, though,...
“How much does social media marketing cost?” was first presented in a Facebook Live broadcast. You can find the recording here.Before we can dive in and answer the burning question on everyone's mind, "How much does social media marketing cost?", we have to dispel...
Yesterday, I did my first Facebook Live, and I am here to tell you that it was one of the smartest marketing moves I have ever made. In this post, I’m going tell you why – and what I learned from the experience.Just a note...
I was just scrolling through my LinkedIn feed and stopped dead in my tracks (er, scroll).Someone in my network named Andrew left a comment on a sponsored post (aka, ad). In this comment, he helpfully pointed out to a big database marketing company that their...
Remember the show “Mythbusters”? It seems like they covered every single crazy topic out there, but as far as I know, they never covered social media marketing myths.Well, today I’m going to do some myth busting of my own. It might not involve a fake...