I was just scrolling through my LinkedIn feed and stopped dead in my tracks (er, scroll). Someone in my network named Andrew left a comment on a sponsored post (aka, ad). In this comment, he helpfully pointed out to a big database marketing company that their...
Remember the show “Mythbusters”? It seems like they covered every single crazy topic out there, but as far as I know, they never covered social media marketing myths. Well, today I’m going to do some myth busting of my own. It might not involve a fake...
Blink – and before you know it, we’ll be swigging champagne on New Year’s Eve. Get ready for 2017 now so you can start kicking ass on social media as soon as the new year hits. Here are 10 things to do for your best-ever 2017...
One of the reasons social media marketing is so powerful for small businesses is that it gets you in front of your target market and allows you to engage with them. However, if you don’t optimize social media accounts (for you or your company), your...
On Monday morning, I was just finishing up a meeting with my accountant (who’s amazing, btw) at a Starbucks. In a mall. Which happens to be a super high-end mall. Like Rodeo Drive or Madison Avenue high end. Anyway, I stand up, turn, and what do...
Last year, I went way outside of my comfort zone and tested the waters of video marketing with my friend and partner-in-crime, Nicole Krug. Though I am most definitely not a wallflower, I was super nervous about posting videos on a public YouTube channel and...
A couple of years ago, I participated in a regular Twitter chat hosted by one of my clients, Groupon. I can’t emphasize enough what a great thought leadership tool it was for them. The questions were thought-provoking and the answers – contributed by those of us...
You've been hearing it for years now. Social media for small business can be a game changer. It can have a huge impact on your growth and success. It is the best way to reach your audience. It is where your audience is - so...
Ever wonder what ideal social media marketing looks like? We’ve got the lowdown right here. Imagine this: A sad, abandoned social media account hangs out there in digital limbo. The account has been updated four times since 2011. If you’re very quiet, you can even...
Social media marketing. Those three little words tend to leave small business owners running for the hills. And you know what? I don’t blame you. It is so damn hard to keep up with social media marketing. It’s a beast that’s constantly changing, making it...