An interesting controversy popped up on Instagram a few months ago. I follow Josh Ostrovsky (@thefatjewish), a crass, over-the-top (and hilarious) insta-celeb who posts funny memes and photos on a daily basis. Back at the end of August, he landed in hot water when he...
In July, Janine suggested we try out Persicope. My initial reaction was, “Sure!” It was brand new, and I hadn’t even considered using it, let alone using it for marketing. The more I thought about it, though, the more nervous I got. “Live video! Ohmygod....
Just when you think you’re on all the social networks that matter, new ones appear seemingly overnight. In fact, over the past couple of years, while I was happily socializing on Facebook and Instagram, plenty of brand new networks were brewing.Now that I’m well acquainted with...
Are you scared of social media marketing? Well, you’re in good company, because many small business owners I have spoken with view it warily. You know you need to do it, but….You don’t know where to start. You don’t have time. You don’t understand it....
Fellow marketers, are you guilty of thinking about social media and your SEO strategy as two different part of the marketing puzzle? It’s a huge mistake, but nothing that can’t be fixed.In fact, social media and SEO are tightly intertwined and can feed off each...