One of the fastest ways to correct web content mistakes is by using a tool like Yoast SEO. This Wordpress plug-in not only highlights mistakes, but it also tells you how to fix them. Why bother? Because it’ll make your content more readable and better...
There are many different types of writing out there – fiction, nonfiction, investigative, opinion pieces, dissertations, legal briefs, scripts, screenplays – and then there’s the whole world of marketing writing. Copywriting is a pretty big catch-all term, but web writing falls into its own category. And...
During a client call today, the web designer and I realized something: Our mutual client’s website content is not speaking to all their target markets. This is something that happens very often to companies of all shapes and sizes. You grow quickly – and you...
I’ve been seeing far too many website home pages lately that are a hot mess of too much information and no organization. Repeat after me: “I don’t need to put everything plus the kitchen sink on my website home page.” Say it a few more times...
Yes, website copy – not just website design – can make a huge difference to your bottom line. A massive website redesign I recently worked on for a nonprofit saw traffic and leads nearly double less than a month after it launched. This nonprofit already had...
When you’re an expert in something, you forget that not everyone else is. Because website content, user experience and design best practices are like second nature to me, I now realize I was wrong about DIY websites. They are not a good idea. Unless you are...
Scrolling sliders (also called carousels and rotating offers) are a huge no-no on your website – especially on the top of your home page. They are not cool, edge-y or useful. In short, they’re a total waste. Here’s why: People ignore scrolling sliders Just like we ignore banner...