A CONTENT MARKETING STRATEGY IS MORE THAN A ROADMAP
Once you have a strategy in place, you’ll know:
- What topics your ideal clients truly care about
- The best channels for reaching your clients
- How to make your content more visible online
- What your competition is doing (and what’s working for them)
- How to track progress so you know when you meet your goals
Is it any wonder that 77% of companies say they have a content marketing strategy?*
And don’t worry – we won’t fling the strategy at you and disappear. We will work with you to implement everything in the document. After all, we are content creators.
WHAT’S IN A CONTENT MARKETING STRATEGY, ANYWAY?
A content marketing strategy includes a lot of fun stuff. We look at where you are now (Point A), and the opportunities that will help you reach your big business goals (Point B).
Those opportunities provide us with a detailed roadmap. The roadmap may include:
- Your website + blog
- Email marketing
- Social media marketing
- Social ads
- Marketing collateral (like white papers or brochures)
If you’re sick of throwing the proverbial spaghetti at the wall, let’s talk about how a content marketing strategy can benefit your business.
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