A CONTENT MARKETING STRATEGY IS MORE THAN A ROADMAP
THAT’LL GET YOU FROM POINT A TO POINT B.
Once you have a strategy in place, you’ll know:
- What topics your ideal clients truly care about
- The best channels for reaching your clients
- How to make your content more visible online
- What your competition is doing (and what’s working for them)
- How to track progress so you know when you meet your goals
Is it any wonder that 77% of companies say they have a content marketing plan?*
And don’t worry – we won’t fling the strategy at you and disappear. We will work with you to implement everything in the document. After all, we are content creators.
WHAT’S IN A CONTENT MARKETING STRATEGY, ANYWAY?
A content marketing strategy includes a lot of fun stuff. First we analyze your current strategy, including what channels you are using and what topics you are sharing. Then we compare it to best practices and the strategies that work for others.
From there, we detail the opportunities that will help you reach your business goals. Those opportunities provide us with a detailed roadmap. The roadmap may include:
- Lead generation strategies for your website
- A blog strategy that your audience and search engines will gobble up
- Email newsletters with must-read content and outstanding open and click-through rates
- Social media marketing that drives brand awareness and engagement
- Marketing collateral (like white papers or brochures) that turn leads into prospects
If you’re sick of throwing the proverbial spaghetti at the wall, let’s talk about how a content marketing strategy can benefit your business and help you grow.
WANT TO LEARN MORE ABOUT HOW A CONTENT MARKETING STRATEGY CAN PROPEL YOUR BUSINESS FORWARD?
SHOOT US A NOTE TO GET STARTED!