Here’s how much professional copywriting costs
Marketing agencies (including us!) have long hidden their pricing. “It’s all custom! There are so many variables! I don’t want our competition to know!” In other words, marketers have lots of excuses. Well, that is no longer the case here at Jansen Communications. You can find our copywriting prices below.
Every project is a strategic one – we don’t launch into a content marketing project for a client unless it will help them generate leads and grow their business. Every project is custom and influenced by numerous variables.
Oh, and by the way, don’t think of these services as standalones. We often provide multiple services to each client as part of their overall marketing strategy.
BLOGGING
One custom, 1,000-word blog post: Starts at $495
Variables: How long an interview with the subject matter expert lasts; how many rounds of edits; whether we format and publish it on your website.
EMAIL MARKETING
Newsletter
One monthly newsletter: Starts at $495
Variables: Writing subject lines, formatting blog posts and other content, and adding images.
Lead Nurturing Campaigns
One five-email automated lead nurturing campaign: Starts at $825
Variables: Creating a strategy if one isn’t in place and gathering valuable content for each email.
WEBSITE CONTENT
Five pages of website content: Starts at $2,500
Variables: The number of pages (of course!), how much web content already exists, how much content we are writing from scratch, the quality of existing content, how many people we are working with, how many interviews are needed to gather content, how many rounds of edits, and much more.
BRAND MESSAGING SERVICE
Deep dive, two-month engagement starts at $5,000
Variables: How well defined your brand is, the amount of research we have to do.
LEAD GENERATION STRATEGY
Starts at $5,000
Variables: The number of marketing channels (website/blog, email, social media, etc.)
Social Media Marketing Strategy
One channel starts at $1,500
Variables: The number of social media channels
Social Media Management
12 posts with images for one month for one channel: Starts at $1,980
Variables: Number of channels, number of posts per month, if we are monitoring the channel and engaging with others, if we are researching and following others.
MARKETING COPY
Also known as the stuff you need for lead generation! (Note that our prices reflect the average length of each collateral piece.)
White paper
1,500 words starts at $2,500
Case study
Starts at $750
Ebook /guide
Starts at $3,300
One-pager sales collateral
Starts at $495
Presentation
10 slides starts at $1,650
Direct mail postcard
Two-sided postcard starts at $660
*SOURCE: CONTENT+
Contact us for a custom quote
Now you have an idea of how much things cost, let’s talk! Let us know what project(s) you are interested in, and we’ll schedule a call to discuss specifics and create a custom quote for you.
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