Here’s how much professional copywriting costs

Marketing agencies (including us!) have long hidden their pricing. “It’s all custom! There are so many variables! I don’t want our competition to know!” In other words, marketers have lots of excuses. Well, that is no longer the case here at Jansen Communications.

 

Every project is a strategic one – we don’t launch into a content marketing project for a client unless it will help them generate leads and grow their business. Every project is custom and influenced by numerous variables,.

 

Oh, and by the way, don’t think of these services as standalones. We often provide multiple services to each client as part of their overall marketing strategy.

BLOGGING

One custom, 1,000-word blog post: Starts at $495

 

Variables: How long an interview with the subject matter expert lasts; how many rounds of edits; whether we format and publish it on your website.

copywriting services | envelope

EMAIL MARKETING

Newsletter

One monthly newsletter: Starts at $495

 

Variables: Writing subject lines, formatting blog posts and other content, and adding images. 

 

Lead Nurturing Campaigns

One five-email automated lead nurturing campaign: Starts at $825

 

Variables: Creating a strategy if one isn’t in place and gathering valuable content for each email.

copywriting services | newsletter

WEBSITE CONTENT

Five pages of website content: Starts at $1,650

 

Variables: The number of pages (of course!), how much web content already exists, how much content we are writing from scratch, the quality of existing content, how many people we are working with, how many interviews are needed to gather content, how many rounds of edits, and much more.

BRAND MESSAGING SERVICE

Deep dive, two-month engagement starts at $4,500

 

Variables: How well defined your brand is, the amount of research we have to do.

Content Marketing

CONTENT MARKETING STRATEGY

One channel starts at $2,500

 

Variables: The number of marketing channels (website/blog, email, social media, etc.)

copywriter services | social media

Social Media Marketing Strategy

One channel starts at $1,500

 

Variables: The number of social media channels

 

Social Media Management

12 posts with images for one month for one channel: Starts at $1,980

 

Variables: Number of channels, number of posts per month, if we are monitoring the channel and engaging with others, if we are researching and following others.

MARKETING COPY

 

Also known as the stuff you need for lead generation! (Note that our prices reflect the average length of each collateral piece.)

 

White paper 

Five pages starts at $1,650 

 

Case study

Two pages starts at $660

 

Ebook 

10 pages starts at $3,300

 

One-pager sales collateral

Starts at $495

 

Presentation 

10 slides starts at $1,650

 

Direct mail postcard 

Two-sided postcard starts at $660

about | light bulb

*SOURCE: CONTENT+

Contact us for a custom quote

 

Now you have an idea of how much things cost, let’s talk! Let us know what project(s) you are interested in, and we’ll schedule a call to discuss specifics and create a custom quote for you.

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