6 Ways A Copywriter Overcomes Writer’s Block

Last Tuesday was a typical day for me. I had a couple of calls, cranked out a few projects for clients, met a long-time friend for lunch, worked out on the deck during the afternoon. It was a good day.

But then I sat down to write a blog post for myself, and every copywriter’s worst fear became a reality for me: I went blank. I stared at the screen, and nothing.

I had writer’s block.

So, I did the smartest thing a writer can do when she has writer’s block: I walked away from the computer – and then I landed on the idea for this post. The next time you have writer’s block, steal one – or all – of these 6 strategies that work for me:

1. Move your workspace

I have found that a change of scenery can have a huge difference, so pick up your laptop and move somewhere else. If you work at home, switch rooms or go to a coffee shop. If you work in an office, move to a conference room or, if you can, go home. If you are sitting, find a counter to stand at while you work.

2. Go outside

Being in nature has been proven to lower stress and lift your mood, so if the weather’s nice, go outside to work, take a walk, lie in the grass and daydream. Breathe in the fresh air and soak up the sunshine.

3. Switch tasks

If moving to a new spot doesn’t work, switch tasks and work on something else that uses a different part of your brain (like accounting). You’ll still be getting stuff on your to-do list done, but you’ll be giving the writer in you some time to regroup.

4. Run errands

Getting out of the house and into new environments is very rejuvenating for me. Plus, being productive keeps me in a positive state of mind, even if I am doing nothing related to work. When I get back, I feel much more focused.

5. Make phone calls

Instead of emailing clients or project partners, call them to check in – and then walk around your yard, neighborhood, office, or the house to get the juices flowing.

6. Do menial work

If you are truly fried, do something that requires zero brainpower, like filing. You’ll give your mind a complete rest, which is what you might actually need anyway.

What else do you do when you get stuck on a task?

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