copywriter | hand writing on chalkboard

7 Awesome Things I Have Learned As a Copywriter

One of the best things about my job as a copywriter is writing for very different clients on a regular basis. As you can imagine, I learn a lot on the job – like these seven awesome things:

1. Fat Tails Are Not a Drink

Before I started working with Bob Lang, I didn’t know a sentiment indicator from a put/call ratio. After two years of editing his options trading-focused blog posts at Explosive Options, I could easily use my knowledge at a cocktail party to get out of a dull conversation. “Anyone want to talk about Bollinger bands?”

But I have also learned about some really cool stuff, like fat tails. A fat tail is a rare occurrence, but it can lead to a huge profit. It happens when a stock is trading at extreme levels – high or low – and is about to accelerate its movement. If you get into and out of a trade at the right time, you can bank some serious money.

Of course, since I do not technically know how to trade options, this knowledge is useless. But hey, at least I know a fat tail is not a drink! That’s worth something, right?

2. Forget High IQ – You Want a High EQ

One of the best things any of us can do if we want to succeed in life is raise our emotional intelligence, or EQ. As a ghostwriter for a business coach who specializes in EQ, I have read a lot about this fascinating subject, including numerous studies that prove a high IQ has nothing to do with professional success.

It’s all about that EQ.

Damn, now I’m singing Meghan Trainor’s horrid song in my head.

You are, too? OMG, I am SO sorry!

Anyway, if you want to improve your EQ, the first – and hardest – thing you can work on is strengthening your self-awareness. When you find yourself in a stressful situation, take a moment and ask yourself, “What am I feeling? Why am I feeling this way?”

3. Capitalism As We Know It Is On Life Support

My most inspiring client is probably the Conscious Venture Lab, an accelerator for tech startups who have conscious capitalism baked into their business model. Conscious capitalism is about meeting the needs of ALL of your stakeholders – employees, customers, vendors, partners, and community – not just your shareholders.

Why do I say that capitalism as we know it is on life support? Because stakeholder-focused companies deliver outstanding financial performance:

  • Companies with high employee engagement enjoy earnings per share that is 72% higher than companies with low employee engagement.
  • Revenue growth is 682% vs. 166%
  • Employment growth is 282% vs. 36%
  • Stock price growth is 901% vs. 74%
  • Net income growth is 756% vs. 1% – yes 1%

I don’t know about you, but that just blows me away. Make fun of Whole Foods all you want, but companies that practice Conscious Capitalism like them are the ones that will not only survive, but thrive.

4. Just ‘Cause It’s on the Internet Does Not Mean It’s Yours For the Taking

When you have clients who are lawyers, you learn a lot – especially about the horrors of trying to understand legalese (whoever started writing that way ought to be tarred and feathered).

Luckily, Cloudigy Law is filled with Intellectual Property attorneys who can write like humans – hence it’s a pleasure to edit their stuff. After editing dozens of their blog posts, the biggest thing I’ve learned:

You cannot just use photos you find on the Internet – even if you give them proper attribution. They have to licensed under the Creative Commons scheme – or you have to buy them via a stock photo site. Otherwise, you’re stealing.

5. Buy a Home Based On Your Lifestyle

One of my newest clients is a boutique real estate company called Grove | Oxford in Miami that marries a real estate agency with a design/build firm. Cool, right? One of their biggest differentiators is the in-depth lifestyle analysis they conduct to help each client find the perfect home for their needs.

That might sound like a gimmick, but it’s not. Say you want to buy a large waterfront home on a large lot. As you can imagine, those properties are limited, but between the lifestyle analysis and knowledge of the neighborhoods, your Grove agent can help you find properties that fit the lifestyle you want. I know from personal experience that that is above and beyond what most real estate agents do.

6. Employee Engagement and Satisfaction Are Not the Same

I have to give props to Meg for writing a great blog post on employee engagement versus satisfaction for our client, Zeroed In. As I was reading over it before sending it off, I learned how different these two terms really are.

Employee satisfaction looks at an employee’s “happiness” with his or her current job and working conditions; it has nothing to do with the amount of effort they may – or may not – be putting into their job.

Employee engagement looks at an employee’s emotional commitment to the organization and how much effort they put in.

So, now you know that too!

7. If a Fortune 500 Company Can Act Like a Startup, You Can, Too

Unfortunately, I cannot name names here, but I wrote a case study proving a Fortune 500 company can apply the “lean startup” methodology to quickly build/launch/refine new products or services.

And by quickly, I mean in 16 weeks.

Want to try this yourself?

  • Create a VC (venture capital) board of trusted colleagues and friends who will listen to pitches and dole out tough love
  • Ask your employees to submit ideas
  • Work with your VC board to choose the best ideas
  • Tell your employees to build and launch their idea with beta testers, use feedback to make changes, and keep iterating until the idea is a hit with your target market
  • Then launch it for real


Awesome, right?

No Comments

Post A Comment