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8 Things To Look For In A Great Copywriter

There’s a big difference between “I guess it’s OK” to “This is the best thing ever.”

Would you rather go on your summer vacation to the beach where you’ll be staying with your in-laws in their tiny circa-1970 cottage a mile from the ocean, or would you rather go on your summer vacation to a beach where you’ll be staying in a gorgeous, brand new beach front home with your best friends?


So, why would you hire an OK copywriter when you could hire a great one? Here are 8 things to look for in a copywriter so you can be sure you’re hiring someone who knows their stuff:

1. She asks a lot of questions

A great copywriter is super curious about you and your business and ask a lot of questions to understand what you do, what you want, and what you actually need.

2. He wants to understand your goals

While you might know what kind of content you need, a great copywriter will ask you what your goals are to be sure that type of content is the right one for you.

3. She has a great portfolio

A portfolio of work need not be big to be impressive. Quality always trumps quantity.

4. He does a content assessment

A great copywriter will take the time to go through your current content to highlight what’s working and what’s not before submitting a proposal.

5. She focuses on the value proposition first

The first thing any great copywriter will do is nail down the value proposition – what you do and how it benefits your customers. This will inform the rest of the content.

6. He isn’t cheap

We have all learned that you get what you pay for at one point or another. A great copywriter isn’t the cheapest one around, but he’s also not outrageously expensive.

7. She is eager to share customer success stories

If a copywriter is delivering value to her clients, she has success stories to share that validate what she says she does.

8. He is dependable and responsive

This actually goes for anyone you entrust part of your business to, but a great copywriter does what they say they’ll do when they say they’ll do it.


Looking for a great copywriter who matches the above description? Shoot me a note and let’s see how we can work together.

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