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How to Transform Your Lame, Buzzword-Filled LinkedIn Profile

At the end of January, LinkedIn released their annual list of the ten most abused buzzwords and phrases that appeared in LinkedIn profiles from around the world during 2014. They are (drum roll please):

        • Motivated
        • Passionate
        • Creative
        • Driven
        • Extensive Experience
        • Responsible
        • Strategic
        • Track record
        • Organizational
        • Expert


(I have to be honest, I don’t even know what the hell “organizational” means. Is that a Bush-ism or something?)

If you know me well enough, you know what I’m going to tell you to do next. Yes, go on over to your LinkedIn profile. If you’re particularly embarrassed by what you read, you have my permission to do a shot every time you come across one of the buzzwords in your profile. That oughta take the edge off.

Here’s the real problem with having a LinkedIn profile filled with buzzwords: They are so overused that they reduce you and your story to meaningless nonsense. Worse, you end up looking like everyone else, at least on paper.

See that image above? That girl looks pretty damn unique and cool; she is definitely not like other people. You need to look the same way.

Let’s fix this problem by transforming your lame, buzzword-filleld LinkedIn profile into something that resembles the remarkable you. Here’s how:

1: Rewrite your profile so it shows, not tells.

That requires digging deeper and allowing people to get to know you better. Ask yourself these questions – and then back up your responses with examples:

        • Motivated: How do you go above and beyond?
        • Passionate: Why do you care so much about what is you do?
        • Creative: What do you do that’s original and different? Where do you get your inspiration from?
        • Driven: When have you pursued something with focused determination?
        • Extensive Experience: What have you accomplished?
        • Responsible: How do you hold yourself accountable?
        • Strategic: What do you consider when you’re looking at the big picture?
        • Track record: What results have you delivered?
        • Organizational: How have you transformed a company, team, or process?
        • Expert: What do you love to do most of all? What are you best at?


2: Back up all of your answers with examples

Now you have a story that clearly illustrates who you are, what you do, and why you’re so damn good at it.

Go get ‘em tiger!

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