About Me

My Secret Cocktail Recipe for a Strong “About Me” on Social Media

Your challenge: In 140 characters or less (sometimes more, depending on the social platform) you need to explain who you are, what you do, why you do it—oh, and it wouldn’t hurt to show a little flair.

Got it? Okgo!

Yeah, not so fast. Writing an about me section for your social media account is tricky. It’s not quite a bio, not quite a sales pitch, but is instead more like a great cocktail recipe—a delicate balance of several strong, potent, and delicious flavors.

Before I jump into the breakdown of the recipe, let’s take a look at some of my favorite about sections on Twitter and walk through why they work so well:

Ann Handley
@MarketingProfs
“Head of Content here at ‘Profs; author of the WSJ bestseller, Everybody Writes. I’m waging a war on mediocrity in content.”

Why this works: It’s passionate and to-the-point
Ann could have said, “I love to create content,” and called it a day. Instead, she lead with who she is, what she’s accomplished, and then followed it up with a Joan of Arc battle cry against crappy content. In just a few words, we know exactly where Ann stands on the board of life.

Richard Branson
@richardbranson
“Tie-loathing adventurer, philanthropist & troublemaker, who believes in turning ideas into reality. Otherwise known as Dr Yes at @virgin!”

Why this works: It’s got personality
Aside from letting us know he runs one of the biggest companies on the planet, the daredevil CEO’s transparency and authenticity is refreshing. The lesson here? Don’t hide behind boring, factual copy—be bold in your descriptions and honest about who you are and what you love.

Robert Downey Junior
@RobertDowneyJr
“You know who I am.”

Why this works: It doesn’t tell, it shows
If I was given a dollar for every time I heard the phrase “show, don’t tell” in college, I would have been able to pay off my student loans upon graduation. (Ok, so maybe not really, but you catch my drift).

This rule holds up in ANY form of writing—including your about section. Sure, Robert Downey Jr. could have said, “I’m a big name actor who has been in a ton of movies for years,” but that doesn’t show us anything. On the other hand, simply stating, “You know who I am” shows us two important things:

  1. RDJ is a big deal and you literally do already know who he is (and if you don’t, you’d better pretend you do).
  2. He’s an edgy, non-conformist who won’t play by the about section rules.

 

Okay, so, enough with the social media big wigs—now let’s take a look at that cocktail recipe, shall we?

Here’s how to make a really strong, goes-straight-to-your-head about section for your social media profile.

In a short paragraph, mix together:

1 part bio – what do you do?
1 part elevator pitch – what’s your value proposition?
2 parts passion – why do you love your work? What makes you stand out?
A dash of wit – it’s preferable to be funny than serious
Garnish with personality – let your freak flag fly

Pour over your social account, and enjoy.

 

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