27 Aug How to Write a Case Study in One Hour
Case studies are the red-headed stepchildren of content marketing; they are mostly ignored. That’s a shame, because, done right, a case study can be a really powerful lead generation tool.
Why I love case studies – and you should too
Case studies do not have to be long to have an impact. In fact, they should be short – no more than one page or 300-ish words.
They “show” instead of “tell”
For service providers, what you offer might be abstract. A case study helps people understand exactly what you do.
When a potential client reads the case study, they may recognize themselves. “That’s what we need help with!” This is why they’re so great for lead generation.
They are the gift that keeps on giving
Once you write a case study, you can publish it as a blog post and add it to a product or service page. You can email it to your list, use it as part of an automated lead generation email campaign and publish it in your portfolio on LinkedIn. The list goes on.
The best part: it doesn’t take long to write a case study.
How to write a case study in one hour
Case studies are quick to write, because they tell a story you already know well.
Challenge: What did your client need help with?
In two are three sentences, explain what your client does and what problem they were bumping up against. You can keep the client’s name anonymous; it doesn’t lessen the impact of the case study.
Solution: What did you do to solve the problem?
This is where you demonstrate your expertise. What approach did you take? What service or product was a perfect fit? How did you integrate it?
No need to go into detail. Keeping it high level is fine. After all, you don’t want to give away the farm!
Results: What was the final outcome?
The more concrete you can be here, the better:
- We helped our client increase qualified leads by 65% over three months.
- Our client has saved $2 million in energy costs over the past year.
- Employee benefits offer more options and cost our client 1/3 less (annually) than their old plan.
Again, you don’t have to write a novel. Two or three sentences is fine. A quote from your client would be the cherry on the cake.
So now you know how to write a case study in one hour. Crank a few out and put them to work for your business.