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How Effective Is Email Marketing?

Sorry social media. Email marketing remains much more effective than you when it comes to driving purchases and delivering ROI. When it comes to answering the question how effective is email marketing, the answer is a resounding “YES!”

These 10 stats say it all.

Email trumps social media

Email is 40 times more effective at acquiring new customers than Facebook or Twitter.

A message is 5x more likely to be seen in email than via Facebook.

The average order value of an email is at least 3x higher than that of social media.

Takeaway: Consider investing more time and money in your email marketing efforts over social media marketing. You just might see a nice bounce in revenue.

Email encourages purchases

Transactional emails have 8x more opens and clicks than any other type of email and can generate 6x more revenue.

When it comes to purchases made after receiving a marketing message, email has the highest conversion rate (66%) when compared to social, direct mail and more.

Takeaway: Think about incorporating transactional emails into your email marketing strategy. They are one-on-one emails that contain information the recipient needs to complete a transaction or process.

Amazon is a master of this art form. When they email you an order confirmation, the email also includes items related to the purchase you just made. Slick.

Sending out automated emails is a smart move

Automated email messages average 70.5% higher open rates and 152% higher click-through rates than “business as usual” marketing messages.

Over 75% of email revenue is generated by triggered campaigns rather than one-size-fits-all campaigns.

Takeaway: Automated email is also triggered by behavior, like a purchase or download. We are big fans of using automated email for lead nurturing campaigns after someone downloads a freebie, like an ebook.

Personalization works

Personalized email messages improve click-through rates by an average of 14% and conversions by 10%.

Emails with personalized subject lines are 26% more likely to be opened.

68% of Americans say they base their decision to open an email based on the “From” name.

Takeaway: I’ve already talked about how important personalization is, and these lovely stats drive home that point. And I know the third stat isn’t really about personalization, but it’s a good reminder to clearly identify who is sending an email. Unless everyone on the list knows you by name, consider using the company name.

Now that you’ve read through these 10 rather eye-opening stats, are you convinced?

How effective is email marketing? All together now: “Very!”

Stats courtesy of: McKinsey, Radicati, DMA, Experian, Epsilon Email Institute, Campaign Monitor, Aberdeen, Campaign Monitor again, DMA again, McKinsey again, Campaign Monitor again

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