In general, give blogging and social media marketing at least six months. Search algorithms need time to index and rank your blog posts and social media activity. And your social media audience needs time to find you and get to know you.
Email marketing can have a much faster response time. As long as your list is high-quality and you are sending valuable information and offers, you can enjoy new leads and even sales with your very first email newsletter.
New website content that is user-friendly and SEO-friendly can result in an immediate increase in website traffic.
Lead generation tools like white papers, presentations, and ebooks can also result in a quick uptick in new leads.
Remember: marketing is a long-term investment and a short-term expense. The longer you do it, the more (and bigger) payoff you’ll see.